Travel trends at the Vakantiebeurs 2018
We’ll share some of this year’s key takeaways with you!
The Dutch travel market: trends and expectations for 2018
NBTC-NIPO Research presented their analysis of the Dutch travel market, revealing it continues to grow. In 2017 the number of holidays reached 36.7 million, due to a 7% increase in trips abroad. Spending on these types of holidays showed an even stronger growth of 9%. This indicates that Dutch travellers not only travel abroad more, but also spend more per trip.
The main Dutch travel trends NTBC-NIPO Research predicts are:
- short trips, also abroad
- DIY booking
- mobile internet
- social travelling
- senior travellers
- luxury travel
- long-haul travel
Travel trends 2018: purpose travel
For 2018, Cherry LAB’s Tessa aan de Stegge forecast the following travel trends:
- sunny & safe
- nature & fit
According to Tessa, the main trend for 2018 is purpose travel: travel as a force for good. Initiatives like CO2 compensation and responsible sustainable tours and activities are increasingly popular.
Digital trends and transformation in the travel industry
Nick Hall from the Digital Tourism Think Tank discussed how digital developments disrupt the traditional funnel in the travel industry.
There are 3 key paradigm shifts:
- the traditional visitor cycle no longer exists
- the ‘always-on’ consumer now sets the terms
- tech is driving the experience economy
Nick recommends to “keep your customer at the heart of your strategy” throughout the process. Through online reviews, the experience of your current customer influences the decisions of your potential new customers.