Joining the world's largest trade fair for organic food and agriculture, BIOFACH, the Globally Cool team had an amazing experience guiding Uzbekistan’s Export Promotion Agency (EPA). With around 46,700 trade visitors from 130 nations and over 2,774 exhibitors, the...
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Read all about our activities, workshops, coaching and more. Feel free to share our postings with your friends and colleagues.
Globally Cool partners with Nomi Network to empower women in Cambodia
We partnered with Network to empower women in Cambodia’s handicraft and fashion industries. Read what we’ve been up to in our blog.
Meet Nourhan Abdelrahman El-Kafas: our latest addition to the team
We are proud to announce the addition of Nourhan Abdelrahman El-Kafas to our team. With over six years of experience in the Egyptian market, Nourhan brings a wealth of knowledge and expertise to our organisation. Get to know Nourhan! Hi, my name is Nourhan and I’m...
The new era of digital marketing: post-pandemic insights
The COVID-19 pandemic brought a monumental shift in how businesses approach digital marketing. With the ever-changing digital landscape, it's important to understand what has transformed in this realm. Let’s take a step back to examine the bigger picture and examine...
Maximising your business’ potential with the right B2B e-commerce platform
The world of B2B e-commerce is an exciting one and the possibilities are endless. Read our blog on how to maximise your business’s potential!
Globally Cool back in FRUIT LOGISTICA 2023
The Globally Cool team attended its first trade show of the year: in Berlin. FRUIT LOGISTICA is, without doubt, one of the world’s main trade events – and the most important one in Europe – in the fresh produce sector. Every year, exhibitors from over 80 countries...
5 tourism trends to watch in 2023
As technology evolves, so does the way we incorporate it into our travel habits – from researching and booking, to visiting the destination. Luckily, holidays are once again feasible and unrestricted, which was deemed crucial for everyone to travel with peace of mind....
Minjara: exporting from Lebanon to the world
Earlier this year, our international trade consultants – Wietske Zandberg and Esmée Wiering spent a week in Dubai for the annual INDEX trade fair – an event providing the largest single trading and networking opportunities in the entire Middle Eastern Architecture...
How stories and facts combined can change behaviour – a case study
Did you know stories can capture people’s attention, make it easier to process information, and enhance positive human behaviours? For us, it was one of the main pillars in the development of the Jordanian olive oil website. The website was recently launched, and in...
How we created the export and e-commerce playbook for Armenian WSMEs
There are many reasons to take a brand from a traditional brick-and-mortar store to an international, online one. Getting there, however, can be a rocky road. The Globally Cool consultants are happy to assist female entrepreneurs from Armenia on this exciting journey!...