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Remember our previous post about the export growth of the Lebanese fruit and vegetable sector? By now, the Lebtrade portal has seen the light of day! Recently, the nation’s first Trade Intelligence Portal was launched officially during a ceremony in Beirut. Globally...
Remote training is nothing new. However, in recent years, it has become more prevalent all around the globe. At Globally Cool, we quickly adapted to the world of online training and in early 2020 we even launched our online Globally Cool Academy. By now, our seasoned...
Have you considered visiting a trade show in the upcoming months? Maybe you don’t have any experience and wonder where to start from. We are here to support you! Understanding the importance and benefits of attending such events is essential for growing your business...
In 2022 the International Trade Centre (ITC) selected Globally Cool to work with on the project ‘Qatar – Export Acceleration Programme II’, financed by the Qatar Development Bank (QDB). We had the opportunity to work with companies from various industries – from food,...
Do you remember our Facebook Advertising blogs? We had not one, not two, but whole three blogs about how to boost your brand’s digital marketing. But what about personal branding? Well, we got you covered! Keep reading if you would like to know how to present yourself...
Corporate Social Responsibility (CSR) is tremendously important. Defining a sound strategy takes time, but if you want to start right away, check out our five tips!
One year ago, Globally Cool co-launched the first edition of West Africa Connect – an online matchmaking event for textiles, garments and Information and Communication Technologies (ICT) suppliers and buyers. On September 20th and 21st, we did it again and went...
Did you know that 88% of marketers use content marketing as part of their digital strategy? And while no content marketing tool can replace talented humans, making use of tools and technology can for sure aid you along the way towards better results. The content...
We reveal the key success factors of helping Zambian tourism companies re-work their marketing strategies and bounce back from the pandemic!
Everyone loves a great story, right? This also applies to B2B marketing, and you can create a compelling story too. When done right, this can even become evergreen content. Such content is important for businesses – the topics covered often provide solutions to common...
