Everyone loves a great story, right? This also applies for B2B marketing, and you can create a compelling story too. When done right, this can even become evergreen content. Such content is important for businesses—the topics covered often provide solutions to common...
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Read all about our activities, workshops, coaching and more. Feel free to share our postings with your friends and colleagues.
Globally Cool spices up D’vanya’s digital marketing strategy
Being a well-known hot sauce and spices brand in the Bahamas for 20 years, D’vanya’s found it was time to take over the world. Looking to expand, digital marketing comes on in first place. And that's were Globally Cool comes in! Our consultants Herre, Mariët and...
How Globally Cool elevated export development for Paraguayan handicraft producers
Globally Cool conducted an export development course for the Paraguayan Institute of Handicrafts (IPA). Find out all about the project!
Launching new portal to promote Jordanian agricultural exports
What is the outcome of joining both on- and offline coaching in Jordan? The answer is; a new promotional portal for their fresh fruit and vegetables sector! A hybrid ceremony in Jordan introduced a fresh and up-to-date website that helps agricultural businesses export...
From resourcefulness to responsibility: how Corporate Social Responsibility (CSR) came to be
Now more than ever, businesses feel the pressure of having to not only perform well in their chosen market, but also to provide their consumer bases with additional value. Customers are picky, environmentally concerned and sustainability is favoured. To help you out...
The role of trade promotion bodies in supporting e-commerce initiatives
Increasing the exports of value-added products from emerging nations has been proven difficult for trade promotion agencies in the past. Why this is? Markets like Europe, the US and Canada are inclined to import raw materials and reluctant to try brands made in...
How working with a Jordanian ministry revealed the differences between distant and face-to-face coaching
Globally Cool supports the Jordanian Fresh Fruits and Vegetables sector and unravel the secrets to successful training. Find out more.
Supporting women in the Cambodian craft and fashion sectors
Together with Nomi Network Cambodia, we’re supporting women in the craft and fashion sectors. Curious what we will do? Read our article!
Ready, set, export: promoting the Lebanese furniture brand Minjara at INDEX Dubai
The last two years were a challenge for all of us. The pandemic had a big influence on the way Globally Cool works, as we’ve had to completely reframe the way we operate – making webinars work, coaching online and restricting travel. However, now that the world is...
From the outside in(tern) to employee: 7-month path of growth
What are the dynamics of a consultancy agency like Globally Cool and what do they actually do? For many people, this remains a question. Even our own employees struggle to explain the elaborate portfolio of services and projects to friends and family. Luckily, there’s...