Increasing the exports of value-added products from emerging nations has been proven difficult for trade promotion agencies in the past. Why this is? Markets like Europe, the US and Canada are inclined to import raw materials and reluctant to try brands made in...
Our Blog tags archive
Read all about our activities, workshops, coaching and more. Feel free to share our postings with your friends and colleagues.
How working with a Jordanian ministry revealed the differences between distant and face-to-face coaching
Globally Cool supports the Jordanian Fresh Fruits and Vegetables sector and unravel the secrets to successful training. Find out more.
Supporting women in the Cambodian craft and fashion sectors
Together with Nomi Network Cambodia, we’re supporting women in the craft and fashion sectors. Curious what we will do? Read our article!
Ready, set, export: promoting the Lebanese furniture brand Minjara at INDEX Dubai
The last two years were a challenge for all of us. The pandemic had a big influence on the way Globally Cool works, as we’ve had to completely reframe the way we operate – making webinars work, coaching online and restricting travel. However, now that the world is...
From the outside in(tern) to employee: 7-month path of growth
What are the dynamics of a consultancy agency like Globally Cool and what do they actually do? For many people, this remains a question. Even our own employees struggle to explain the elaborate portfolio of services and projects to friends and family. Luckily, there’s...
How to write winning SEO title tags for your website
So you have a great website and you’ve put a lot of effort into optimising its content. Maybe this already pays off with a higher ranking on the Search Engine Result Page. But somehow your website traffic didn’t increase. In this blog article, we will provide 7 tips...
Introducing new team member: Alexandre Chatelier
Globally Cool is growing again! Read more about our new Project Executive Alexandre Chatelier.
How to advertise on Facebook: a deeper look into audience targeting, advertising tips, and ideas for ads
Welcome to the third and unfortunately already the last blog about Facebook Ads Manager! In the previous blog, you have learned the basics of ad placements, ad specifications, and ad costs. In this final blog we will delve deeper into the following three topics:...
4 practical ways to achieve engagement in remote training
The COVID-19 pandemic hasn’t just changed the way many of us work – it’s also fundamentally changed how we learn too. While remote training isn’t a new phenomenon, it has given organisations the chance to build and maintain training programmes to ensure that employees...
Fruit Logistica trends 2022: sustainability, organic products and many more
Do you want to increase your chances of success in the fruit and vegetable industry? Check out these essential trends we discovered at Fruit Logistica!