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7 tips for effective market research at a trade event

7 tips for effective market research at a trade event

When it comes to mastering the art of market research, trade events offer a fertile ground for gathering and refining critical data. By effectively leveraging the insights and connections these events offer, you can not only enhance your understanding of the market...

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Building a better future: the essential CSR checklist

Building a better future: the essential CSR checklist

An effectively implemented CSR strategy not only benefits society and the environment but also enhances a company's reputation and strengthens stakeholder relationships. In our previous blogs, we introduced you to the origins of CSR and why it is important for your...

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Elevating trade fair success for Dutch entrepreneurs

Elevating trade fair success for Dutch entrepreneurs

We are thrilled to share an exciting project in collaboration with our partner, Han Leenhouts from Sales & Pepper, and our client, RVO (Dutch Enterprise Agency). Together, we have embarked on a mission to empower Dutch entrepreneurs and equip them with the...

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An inspiring alliance: transforming Myanmar’s HDHT sector

An inspiring alliance: transforming Myanmar’s HDHT sector

In a heartwarming display of collaboration, Globally Cool and a team of dedicated consultants from Myanmar came together with a shared mission: to revolutionise the Home Decoration and Home Textiles (HDHT) sector. This extraordinary project harnessed the collective...

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Introducing new team member: Nikoleta Tsitsoli

Introducing new team member: Nikoleta Tsitsoli

Who am I? I am a recent graduate student with a Master's diploma in International Political Economy from the University of Groningen. My studies focused on the interaction between states, markets and societies. Additionally, I attended courses on digital marketing and...

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What you need to know about doing business in the Middle East

What you need to know about doing business in the Middle East

The Middle East is a region with huge potential and attracts companies from all over the world, trying to set foot into these fast-growing markets. However, doing business with different cultures can be intimidating. The regulations, language and business customs...

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The power of GESI: creating an inclusive workplace for all

The power of GESI: creating an inclusive workplace for all

In today's rapidly changing world, creating a workplace that values Gender Equality and Social Inclusion (GESI) is not only the right thing to do but is also essential for attracting and retaining top talent, building customer loyalty, and creating a sustainable...

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