Strategy development

You have the ambition and will to perform, but not sure where you fit in the market. We can guide you to success. On every level from enterprise to national, we have more than 15 years of experience in supporting organisations in export and trade promotion. Together, we will formulate strategies based on organisational diagnoses and market analyses through strategic conferences, coaching and co-creation sessions.

You have the ambition and will to perform, but not sure where you fit in the market. We can guide you to success. On every level from enterprise to national, we have more than 15 years of experience in supporting organisations in export and trade promotion. Together, we will formulate strategies based on organisational diagnoses and market analyses through strategic conferences, coaching and co-creation sessions.

For whom

International donors or NGO’s engaged in trade development and promotion
Trade promotion bodies
Sector associations and chambers of commerce
Private companies
Tourism destination marketing organisations

Your benefits

A best practice-based export marketing strategy, roadmap and action plan
A market-driven approach with competitor insights
Opportunity + risk identification and mitigation plan
Stakeholder-wide support
Optimization of cost-effective online marketing

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Working with Globally Cool has been an absolutely positive experience. Not only is their advice accurate and extremely useful, but it has simply also been a real pleasure working with them.

Francisco Rivadeneira Advisor to Executive Director International Monetary Fund, Ecuador

Our Strategy development projects

Sector Export Marketing Plan for Ghanaian exotic fruits

Benchmark study for the government of Punjab, Pakistan

Starters International Business (SIB) programme for RVO Nederland

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How can we
help you?

Discover more Services

Identify promising markets

Identify the most promising markets and develop your own market intelligence through our research, training and coaching.

STRATEGY DEVElOPMENT

Drive your international business or trade promotion services through our award-winning co-creation strategies.

Find a business match

Connect with business partners in new markets using our hands-on profiling and shortlisting methodology and virtual matching

E-LEARNING COURSES

Enhance your knowledge and skills in market research and (digital) export marketing through our online training.

TRADE FAIRS & MISSIONS

Make the most of your trade fair participation and trade missions using our preparatory and on-site coaching and marketing support.

ONLINE MARKETING

Optimize your online channels through our website solutions, content marketing and digital marketing training and coaching.

BRANDING & PROMOTION

Create or enhance the brand for your products, sectors or destinations with our branding and promotion strategy services.

DESTINATION MARKETING

Get your destination shining on the map with our tourism branding and promotion strategy services and capacity building.

Implement (digital) marketing strategies

Show All projects

Matchmaking roadshow for Pakistani surgical instruments industry

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CBI market intelligence on Home Decoration & Home Textiles

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Benchmark study for the government of Punjab, Pakistan

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Doing business with Asia: etiquette and culture

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Let’s match: five essentials to look for in a business match

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Into Indonesian waters again for seafood sector promotion

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