& coaching

businessmen trained
emerging markets
Adding value
Building capacity in market intelligence

Since more than 15 years we have built market intelligence capacity in trade promotion organizations in more 35 emerging markets. Our training and coaching helps you to develop or improve your market information services, based on best practices and practical methodologies. We strengthen your team’s research skills, analysis and processing of information, packaging and dissemination of information to meet high levels of customer satisfaction. Not in the least, we support you to make a market information service a sustainable service.


  • International donors or NGO’s engaged in trade development and promotion
  • Trade promotion bodies
  • Sector associations and chambers of commerce and industry
  • Private companies


  • A value added and high rated market information service
  • Enhanced research skills, effective and efficient processes and innovative methodologies and tools
  • Optimised dissemination modes including trade intelligence portal
  • A knowledge management strategy and road map for long term sustainability


IBCE, Bolivia
IBCE’s degree of self-financing went up from 5% to 95% in just a few years after increasing the value of its market information services. Project supported by CBI, the Netherlands.
BASIS, Bangladesh
Enhancement of B2B market research capacity through on the job training and coaching. Training and coaching included self-assessments, role-plays, enhancement of analysis and processing skills. Project supported by ITC/UNCTAD Geneva.
PTB, Germany
Development and implementation of training series ‘export quality management’. Supporting SMEs in Asia, Middle-East and Africa to enter international markets through compliance with quality standards. Training included skill training on optimizing relevant information sources.
Supporting ProColombia in increasing the quality of its information services. Enabling its internal departments and Foreign Officers in target markets to collaborate and share information effectively.

You guys are shaking the world…. referring to the pangasius promotion before and during the Seafood Expo Global

Jan Kaptijn

Director, Seafood Connection,

I have attended many workshops but never felt as enthusiastic as about the website promotion workshop presented by Onno Roukens and Joost van der Kooij. The trainers were so devoted to every individual company than never before.

Dao Tuong Minh

Investment and Trade Promotion Centre (ITPC), Vietnam

It was a real pleasure to cooperate with Globally Cool. The work delivered exceeded our expectations. They are very efficient and effective people.

Samuel Poos

Trade For Development Centre (BTC), Belgium

You have really helped us in developing our e-marketing strategy in the travel industry. We’re very lucky that we had the chance to join this training. You’re the best trainer that I’ve met…!

Ida Wayan Adita Putra

Owner, Sunshine Tour & Travel

Your assistance in setting up social media strategies and operational guidelines has been priceless. Traffic to the portal has increased significantly and we are now among the leaders of global pangasius platforms

Kim Ngan An

Association of Seafood Exporters and Producers, Vietnam




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