Strategy Development

chart your course with proven strategic success

 

Embark on an inspiring journey with our international trade strategy development services. Tailored to your organisation’s needs, we co-create successful strategies for individual companies or clusters and sectors. Expert-led and AI-enhanced, our approach combines customised market analysis and competitor benchmarking with a capability analysis, resulting in an identification of best markets and effective market entry or expansion strategies in view of sustainable competitiveness. We have done so for companies in sectors ranging from fresh fruits and vegetables, processed food, coffee and cocoa, seafood, to personal care products, home decoration and furniture, and tourism.

TAILORED STRATEGIES FOR LASTING IMPACT

A solid international business strategy is the cornerstone of success in global trade. We work closely with you, transforming big ideas into actionable steps. Our collaborative process ensures that every strategy we develop is not only market-driven but also supported by firm stakeholder engagement and commitment. We leverage AI to bridge knowledge gaps and simplify analysis, with our experts validating insights and translating them into practical next steps.

Whether you are focused on business growth in a single company or across an entire sector, we help you navigate the complexities of international markets with confidence and clarity.

Why strategise with us

Your strategy development process with us will equip your organisation with the tools and insights needed to excel in international trade. Each element is designed to provide immediate actionable outcomes, expert-led and AI-enhanced for speed, clarity and consistency:

➔ A best practice-based export marketing strategy

We craft strategies grounded in proven methodologies, ensuring they are practical, achievable, and aligned with your business goals.

➔ A market-driven approach with competitor insights

Gain a deep understanding of your market landscape, with insights into competitor activities to help you stay ahead. AI helps us scan and organise signals faster, and our team validates what matters and what’s noise.

➔ Opportunity and risk identification

We identify potential opportunities and risks, helping you make informed decisions and minimise exposure to market challenges.

➔ Stakeholder-wide support

Our co-creation approach ensures that all stakeholders are engaged and aligned with the strategy, fostering commitment and ownership, so decisions stick and actions follow.

➔ Optimisation of cost-effective online marketing

A digital presence with strategies that optimise your marketing spend, driving better results at lower cost, supported by AI-enhanced insights and practical guidance.

Our Clients

We have developed export development and promotion strategies for clients like UNIDO, the World Bank, Canadian government, SIPPO and CBI from The Netherlands for organisations in the tuna,  seafood, home decoration and furniture, and tourism industry in Indonesia, Myanmar, Bangladesh and Vietnam. Also for the coffee, cocoa, fruits and vegetables and natural ingredients industry in Ecuador, Ethiopia, Ghana, Nigeria, Senegal and Lebanon.

Interested in our strategy development service?

Joost van der Kooij

Owner, managing director, and senior consultant

Want to know more? Contact Joost

OUR STRATEGIC DEVELOPMENT PROCESS

1. Co-Creation with Stakeholders

We collaborate with key stakeholders to understand the need and ensure the strategy receives the support and commitment to achieve a sustainable success.

2. Situational Assessment

Through a 360° market analysis, supported by AI-enhanced research, we evaluate the current landscape, identifying opportunities and challenges in perspective of the track record, capabilities and ambition of the organisation, cluster or sector.

3. Competitor Benchmark and Buyer Feedback

We compare your position against competitors and gather feedback from buyers to fine-tune your strategy, using AI to structure inputs and spot patterns, then validating with expert review.

4. Prioritisation of Markets and Segments

We help you focus on the most promising markets and segments, ensuring your efforts are targeted for maximum impact.

5. Export Development and Promotion Strategy

We craft a tailored strategy to develop and promote your exports effectively, leveraging market insights and industry trends through an expert-led, AI-enhanced approach, aligned with your ambition and available resources.

6. Action Planning and Stakeholder Ownership

Finally, we develop a detailed action plan, ensuring stakeholders take ownership and drive the strategy forward.

Our Strategy Development Projects

All Strategy development projects

WHAT OUR CLIENTS SAY

# $

The improvement in our services has benefited not only our organisation, but also other actors involved in exports and imports. In fact, the country itself has benefited from this programme.

Gary Antonio Rodríguez General Manager IBCE, Bolivia

INTERESTED IN OUR
strategy development SERVICES?

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