Strategy Development

Set a new course!

You don’t want to go into business blind. A good export market strategy is vital to effectively bringing your organisation or value chain to the forefront. A solid foundation begins with thorough research, an informed export strategy, a complete promotion plan, and key relevant marketing insights.

Having a complete, organised, and firm strategy, you can do business more confidently with well-defined goals in mind. We accompany you in making fundamental choices and co-create the strategy from general to specific, concept to concrete, and from the big idea to step-by-step execution.

For a single company or for an entire sector, we roll up our sleeves. Let us take you on an exciting journey toward new heights in your existing markets and on to explore the uncharted territory of promising new markets.

How we have already helped others

“Together with my team, I have developed business export strategies across a variety of sectors, ranging from sector export marketing strategies for exotic fruits from Ghana and seafood in Senegal to Destination Marketing strategies for tourism to several destinations. I have personally helped chart a course for numerous companies and sector associations, and it all started with a spotlight on market intelligence and energizing creative sessions to pave the way forward.”

Joost van der Kooij

Owner, managing director, and senior consultant, more about Joost

Want to know more? Contact Joost!

For whom

  • International donors or NGO’s engaged in trade development and promotion
  • Trade promotion bodies
  • Sector associations and chambers of commerce
  • Private companies
  • Tourism destination marketing organisations

Your benefits

  • A best practice-based export marketing strategy, roadmap and action plan
  • A market-driven approach with competitor insights
  • Opportunity + risk identification and mitigation plan
  • Stakeholder-wide support
  • Optimization of cost-effective online marketing
# $

Our skills and knowledge grew enormously during this program, from web writing skills to basic website programming. For me, creating market reports was one of the most enjoyable and insightful things to do. We know how to use different market analysis tools in analysing market potential for Nigerian products now. But at least as important: we learned how to present this properly to exporters. Both by developing one-pager reports and via video animations! I have been working in the council for over six years, but especially during this program, I learned a lot.

Moboni Luguja Team member Nigerian Export Promotion Council (NEPC)

How can we
help you?