Market Intelligence

Stay ahead of your competitors and expand your export business!

Boost your company’s growth by uncovering essential insights into market requirements and navigating trends and opportunities. With our expert-led, AI-enhanced B2B market intelligence service, we simplify the complex, bridge the knowledge gap, and turn information into clear priorities, so you can explore new markets, approach buyers confidently, and close deals.

Full range of market research

Market research is the cornerstone of everything we do. With over 25 years of experience, we offer a variety of research solutions:

  • Best market selection
  • Product market reports
  • Competitor research
  • Value chain studies
  • Feasibility studies
  • Statistical analysis

But that’s not all! Our actionable intelligence summarises key findings and translates them into practical recommendations. Where it adds value, we’re leveraging AI to speed up analysis and spot patterns, always validated by our researchers. Our objective is to empower you with the knowledge and tools you need to thrive in today’s global marketplace.

Diverse sector expertise

With experience comes expertise. We excel in researching and creating tailored product profiles, factsheets, and assessments for various sectors, including:

  • Agribusiness, including fruits, vegetables, spices and food products
  • Cosmetics and natural ingredients
  • Home decoration & home textiles
  • Manufacturing
  • Fish and seafood
  • Tourism
  • IT and Business Process Outsourcing

Your benefits

➔ Market Insights

Understand market requirements and buyer expectations to better position your products or services.

➔ Clear Reports

Receive clear, decision-ready reports that guide your next steps.

➔ Industry Expertise

Benefit from deep sector knowledge across key industries.

➔ Global Networks

Access global markets through our extensive connections.

➔ Integrated AI Analysis

We use AI to bridge the knowledge gap and simplify the research process — from scanning sources and structuring data to identifying trends — with expert review at every step.

➔ Expert Team

Our team turns complex information into engaging visuals and infographics that are easy to use and share.

 

How we have helped others

We are proud of our 25 years history of collaboration with respected partners such as CBI, UNIDO, COLEAD, the World Bank, and other international clients. We have developed thousands of tailored market studies on the European market, helping SMEs and trade organisations worldwide identify export opportunities and enter new markets. Our approach is expert-led and AI-enhanced: we use AI to increase speed and consistency, while our researchers validate insights and recommendations.

Interested in Market Intelligence?

Carine Matser

Senior market researcher

Contact Carine and find out more!

Our 5 Steps method

1. Needs and problem analysis

We start by discussing your specific goals and challenges you wish to address. This allows us to get a clear picture of your needs.

2. Desk research

We continue by conducting desk research, thoroughly analysing online sources, publications, and reports. This aids us in gaining a deeper understanding of trends, requirements, your competition, and production dynamics.

3. Statistical analysis

Next, we analyse secondary data, using advanced statistical methods to identify patterns and opportunities.

4. Primary research

We enrich findings by talking to experts, running focus group interviews, visiting trade shows, and conducting surveys. This first-hand information helps validating the research, brings practical insights, and guides us in compiling effective recommendations.

5. Reporting and recommendations

Finally, we deliver clear actionable reports with strategic recommendations for concrete actions. Our reports are informative and practical, featuring custom visuals to clearly present complex data.

Integrated AI Analysis

In each step, where it adds value, we use AI to simplify the complex. For example, by scanning large volumes of sources, structuring information, detecting patterns in data, and supporting clearer visualisation. Our experts remain responsible for the analysis: we verify key insights, apply sector context, and translate findings into practical recommendations you can act on.

Market Intelligence Projects

More marketing intelligence projects

WHAT OUR CLIENTS SAY

# $

Globally Cool played a truly strategic role in helping us turn the “Export Training and Coaching to Canada” project into real business results. Thanks to your guidance and hands-on support, Industria 4.0 Panamá, S.A. is now shipping its first container of 54,000 lbs of fresh pineapple from Panama to Quebec, with a clear plan to consolidate one container per week and scale to two weekly containers as they grow.

We’re deeply grateful for your essential contribution. Your leadership and management were key to the viability of this result and to the overall success of the technical assistance.

Julissa del Carmen Estrada Arosemena Ministerio de Comercio e Industrias
INTERESTED IN OUR
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