Find a business match

Meet your perfect business partner

At Globally Cool, we connect you with the right partners to ensure successful market entry and growth. Whether you’re looking to expand in existing markets or tap into new markets, our expertise in B2B business matching and partner identification will guide you through every step. We simplify the complex with an expert-led, AI-enhanced approach: we leverage AI to streamline partner discovery, while our experts validate fit, relevance and next steps.

Tailored business matching services

We offer comprehensive support to connect you with the right business partners, ensuring your efforts lead to sustainable growth. We match you with partners who align with your strategic objectives and capabilities. Where it adds value, we use AI-supported longlisting to speed up the search and structure the information, then refine the shortlist with expert review. Our approach supports your market positioning, enhances the effectiveness of your sales pitch and reduces the risks associated with new partnerships.

Additionally, our ongoing coaching and digital marketing support empower your team to generate high-quality leads, fostering long-term success and robust business relationships — unlocking solutions powered by our people and AI.

Our global coverage

Through our extensive network and sector expertise, we find business matches in a wide range of sectors. We have successfully carried out business matching in the following sectors:

  • Fresh fruits and vegetables, spices and herbs and other natural ingredients
  • Food and beverages including wine
  • Seafood products
  • Cosmetics and natural ingredients
  • Home decoration, home textiles and furniture
  • Garments and fashion accessories
  • Manufacturing and engineering
  • Tourism
  • ITO and BPO outsourcing.

How we helped others

Dubai Chamber International

For the Dubai Chamber International, we connected 14 Dubai based food companies to more than 130 buyers and suppliers in the European and Middle East markets. Based on the company profiles and market strategies, we identified and qualified business matches, coached the companies with their pitch, and set up business meetings at the Anuga trade show. It resulted not only in numerous valuable leads, it also generated immediate sales. Within 10 days, the first containers of dates were shipped.

West Africa Connect

Two events to bring buyers and suppliers from West Africa Africa and Europe together—those were the main ingredients of West Africa Connect.
We supported UNIDO and ITC in coordinating the organisation of an online matchmaking event and a hybrid event in the ECOWAS countries in West Africa. It resulted in a knowledge sharing event with tens of international experts and business leaders and hundreds of new business contacts and valuable leads.

National Association of Serbian Prunes Producers

We supported the National Association of Serbian Prunes Producers establish a foothold with sustainable business for Serbian producers in the German market. The project has generated concrete export deals, which was a historic turning point for Serbian exports of prunes.

Interested in Business matching?

Warner Uiterwijk

Market researcher

Want to know more? Contact Warner

OUR business matching PROCESS

1. Buyer profiling

We review your export performance and capabilities and help you to identify the market segment and distribution channel to come up with the right profile of your target group that suits your product, capabilities and ambition. Where useful, AI helps structure inputs and sharpen targeting, validated by our experts.

2. Enhancing promotion materials

We assess your promotion channels and assist you in optimising your website, social media, product images, videos and brochures, so that you make a good impression and catch the interest of your potential leads. AI-enhanced checks support consistency and clarity; our team ensures it stays authentic and buyer-relevant. 

3. Connecting with potential partners

Our matchmaking team identifies potential partners in line with your product offer, ambition and capabilities. We use AI-supported longlisting to scan and structure options efficiently, then shortlist together and arrange the meetings, highlighting key company characteristics and points of interest.

4. Maximise effectiveness of your meeting

We help you identify and highlight your unique value proposition and tailor your pitch to align with the needs and characteristics of the company you will be engaging with. We can also provide AI-supported pitch variations and follow-up templates, guided by your strategy.

5. Evaluation and coaching to sustain business growth

Together, we evaluate the process and results, and our team will be happy to empower your marketing and sales team to add new international leads to your sales pipeline regularly, so your business can keep growing consistently. We simplify ongoing lead generation with practical playbooks and AI-enhanced workflows, with expert oversight.

Our business matching Projects

All Business Matching projects

WHAT OUR CLIENTS SAY

# $

It was a delight to work with Globally Cool on the Market and Industry Capacity Assessment for Protective Personal Equipment or PPE for the UNIDO Global Quality and Standards Programme Special Measure Project in the Philippines. I appreciated the professionalism from day one and found their work in the months following to be substantive – evidence-based and data-driven as the buzzwords say, and which for us, was factual. Even more appreciated was the openness in the engagement – communication and consultation both ways, with views heard and feedback considered. Now I get the literal cool to GC.

Celia Elumba Chief Technical Advisor UNIDO GQSP

INTERESTED IN OUR
business matching SERVICES?

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