Webinars
Enhance Your International Business Skills with Webinars
Boost your international business skills and knowledge through our expert-led, AI-enhanced webinars. We blend practical, real-life cases with interactive learning experiences to offer you dynamic online educational sessions. From market research and digital marketing to sustainability strategies, our webinars are crafted to provide you with actionable knowledge for immediate application.
Webinars for International Business Success
âž” Understanding international markets
- Master international market research for strategic decision-making.
- Understand market requirements and standards that affect your business.
- Select appropriate distribution channels and market segments.
- Identify potential business partners to enhance your value chain.
âž” Crafting international marketing and sales strategies
- Develop a one-page export marketing plan canvas.
- Optimise costing and pricing strategies to boost competitiveness.
- Enhance your value proposition and cross-channel promotional strategies.
- Use digital marketing, e-commerce, and international trade events effectively.
âž” Sustainability strategies for international markets
- Identify and prioritise key sustainability impact areas.
- Understand and compare relevant sustainability standards and codes of conduct.
- Shift from reactive compliance to proactive sustainability practices.
- Showcase your sustainability performance to enhance market position.
âž” Integrating AI in international business
- Use AI to speed up and structure market research — with expert validation.
- Optimise lead generation with AI-supported workflows.
- Refine elevator pitches and value propositions using AI tools.
- Create compelling marketing content and campaigns with AI support, while staying on-brand.
Discover the Unique Features of our Webinars
âž” Live webinars
Our webinars, lasting 60-75 minutes, are often moderated by 2 experts, recorded and transcribed using AI for those unable to attend live.
âž” Interactive format
Designed for high engagement with polls, wordclouds and collaboration tools, live discussions, and practical demonstrations, including break-away rooms for small group discussions.
âž” Assignments
Participants complete practical assignments, including self-assessments and strategic plans in areas such as export marketing, export readiness, digital marketing and corporate social responsibility.
âž” Customised coaching
Assignments are reviewed by moderators who guide participants toward concrete action plans, offering personalised coaching focused on unique business challenges.
âž” Certification
Complete a short test after each module to earn a certificate of successful completion.
âž” Sector-specific learning is possible
Tailored learning experiences focusing on sectors like tourism, food, and beverages, furniture, home decoration and home textiles, addressing unique industry challenges.
Train the Trainer: Empowering educators and consultants
Empower trainers & consultants through our specialised webinars, tailored to enhance capacity-building across various sectors. Our programmes equip trainers with vital skills and knowledge, alongside effective didactic techniques, to ensure they make a broad impact. We advocate for a blended learning approach in Train the Trainer projects, combining online and onsite learning for optimal results.
Our commitment to inclusivity & accessibility in learning
Our webinars strongly focus on inclusivity, ensuring a welcoming experience for people of all walks of life. This is reflected in how we design training, develop materials and methodologies, and continuously improve the learning experience. We support participants from start to finish so everyone can engage fully and benefit from the programme.
Integrate your learning with Globally Cool Academy LMS
Use the Globally Cool Academy for your Learning Management System needs. Our e-learning environments are fully serviced, with technical support and customisation to reflect your brand for a professional look and feel. The platform can host self-paced e-learning modules, webinars, assignments and quizzes, background materials, and individual moderator feedback. We can also integrate with your existing LMS to ensure seamless alignment with your organisation’s style and requirements.
Key benefits of our webinars
- Flexible online learning: join from anywhere, boosting control, motivation and engagement.
- Performance tracking: continuous monitoring provides insights for further training and coaching needs.
- Customised coaching: personalised guidance ensures practical application of new skills.
- Sector-specific learning: tailored webinars address industry challenges and opportunities.
- Inclusivity and accessibility: designed to be welcoming to all, fostering a supportive learning environment.
Our clients
We have teamed up with well-known organisations like UNIDO, World Bank IFC, CBI, IPD, PTB, and Cowater International to offer webinars for SMEs, BSO staff, trainers and consultants.
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