Onsite Training

Improve Your Skills with Onsite Training

Boost your export readiness, market research, digital marketing, and sustainability capabilities with our highly rated onsite training programmes. Expert-led and AI-enhanced, our interactive programmes mix best practices with real-life examples to ensure you leave with actionable improvement plans, practical tools, and workflows for immediate application.

Comprehensive Onsite Training for International Business Success

Our onsite training for international business is designed to provide SMEs with the essential skills required to navigate the complexities of international trade. You can choose from the following topics.

➔ Understanding international markets
  • Master international market research for strategic decision-making.
  • Understand market requirements and standards that impact your business.
  • Select appropriate distribution channels and market segments.
  • Identify and qualify potential business partners to enhance your value chain.
➔ Crafting international marketing and sales strategies
  • Develop a one-page export marketing plan canvas.
  • Optimise costing and pricing strategies to boost competitiveness.
  • Enhance your value proposition and cross-channel promotional strategies.
  • Use digital marketing, e-commerce, and international trade events for maximum impact.
➔ Sustainability strategies for international markets
  • Identify and prioritise key sustainability impact areas.
  • Understand and compare relevant sustainability standards and codes of conduct.
  • Showcase your sustainability performance to strengthen your market position.
➔ Integrating AI in international business
  • Use AI to speed up and structure market research — expert-validated.
  • Optimise lead generation through AI-supported workflows.
  • Refine business pitches and value propositions using AI tools (while staying authentic).
  • Create compelling marketing content and campaigns using AI tools, on-brand and fit for purpose.

Enhance Your Learning with Practical Experiences

Enhance your learning with our action-oriented educational programmes, which include best practices, real-life examples, individual assignments and group work. We create a learning environment with dynamic group interactions that drive participants to share knowledge and experiences. Our programmes may also include field visits to relevant companies, to deepen the understanding of the concepts discussed and to have the opportunity to interact directly with relevant stakeholders.

Personalised Coaching

During our training, we provide personalised one-on-one coaching, focusing specifically on your unique international business challenges and objectives. This coaching aims to quickly secure tangible achievements and set you on a path toward improved performance. Additionally, post-training, we offer further coaching tailored to the strategies and action plans developed during your sessions. This extended support is designed to generate quick wins, amplify the impact of your new knowledge and skills and ensure lasting benefits from your training experience.

Tailored training in Key Business Sectors

You can follow customised training in areas such as tourism, food and beverages, furniture and home decoration, light manufacturing and more, tailored to your specific needs.

Train the Trainer: Empower Educators and Consultants

Empower trainers & consultants through our online training, tailored to enhance capacity-building across various sectors. Our programmes equip trainers with vital skills and knowledge, alongside effective didactic techniques, to ensure they make a broad impact.

We advocate for a blended learning approach in Train the Trainer projects, combining online and onsite learning for optimal results.

Our commitment to Inclusivity & Accessibility in Learning

Our onsite trainings put a strong focus on inclusivity, making sure they are welcoming to people of all walks of life. This approach is a key part of how we design our training, develop our materials and methodologies and improve the whole learning experience. We strive to ensure that everyone feels supported and valued from the start to the end of their educational journey with us. This commitment to inclusivity not only enhances the learning environment but also ensures that all participants can fully engage and benefit from our programmes.

Your Benefits of our Onsite Training

  1. Interactive learning: Engage deeply with proven practical and dynamic methods.
  2. Experienced guidance: Benefit from our 25+ years of training expertise across diverse sectors in more than 50 countries.
  3. Customised coaching: Benefit from tailored coaching to refine skills and strategies and apply the learnings.
  4. Actionable outcomes: Conclude with a practical and effective strategy and improvement plan.

Our Clients

For over 25 years, we have teamed up with reputable organisations like UNIDO, ITC, World Bank IFC, CBI, RVO, IPD, PTB, COLEAD, and Cowater International to offer onsite training for SMEs, BSO staff, trainers and consultants.

Interested in onsite training?

Onno Roukens

Consultant & managing partner

Want to know more? Contact Onno

Our proven 5-Step Method for Effective Training

WHAT OUR CLIENTS SAY

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Globally Cool played a truly strategic role in helping us turn the “Export Training and Coaching to Canada” project into real business results. Thanks to your guidance and hands-on support, Industria 4.0 Panamá, S.A. is now shipping its first container of 54,000 lbs of fresh pineapple from Panama to Quebec, with a clear plan to consolidate one container per week and scale to two weekly containers as they grow.

We’re deeply grateful for your essential contribution. Your leadership and management were key to the viability of this result and to the overall success of the technical assistance.

Julissa del Carmen Estrada Arosemena Ministerio de Comercio e Industrias

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