& promotion

$100 mln
foresighted exports
markets covered
Sector branding and promotion

We go the extra mile when it comes to supporting stakeholders with branding and promotion strategies. We do so on enterprise and sector level. From assessment to brand identity, brand values, brand relations, brand expressions and brand management, we show you the way and create a ‘wow experience’. We support you to develop and implement a branding strategy and successfully position and promote yourself vis-á-vis the competition. Our methodology includes strategic sessions, market and competitor analysis, coaching and training and co-creation sessions.


  • International donors or NGO’s engaged in trade and tourism development and promotion
  • National or regional governments
  • Trade and Tourism Promotion Bodies
  • Sector associations
  • Private companies


  • Solid market and competitor analysis, incl. best practices
  • Inspiring co-creation branding process
  • Creative branding solutions
  • Empowered stakeholders
  • Knowledge and skills acquired
  • Sector-wide support


Gemeente Leeuwarden
Promotion of city of Leeuwarden (northern Netherlands) as key hub for the financial sector.
Lifestyle Vietnam
Rebranding of the LifeStyle Vietnam tradeshow. Brand development, integrated promotion plan including video development and social media campaign. Supported by CBI, the Netherlands.
Pangasius Vietnam
Strategy development and implementation of campaign to brand pangasius from Vietnam as ‘your everyday fish’ among industry and consumers in The Netherlands, Belgium and Germany.
Nepal Now
Development of a special promotion campaign for Nepal as a destination after the devastating earthquake in 2015. The campaign included strategic sessions, portal development and online marketing.

Your assistance in setting up social media strategies and operational guidelines has been priceless. Traffic to the portal has increased significantly and we are now among the leaders of global pangasius platforms

Kim Ngan An

Association of Seafood Exporters and Producers, Vietnam

Globally Cool contributed through creative solutions and a pro-active and enthusiastic approach. It is a pleasure working with them. They take care and deliver!

Evelien Walstra

Economic affairs, Gemeente Leeuwarden

You guys are shaking the world…. referring to the pangasius promotion before and during the Seafood Expo Global

Jan Kaptijn

Director, Seafood Connection,

Our skills and knowledge grew enormously. We now know how to analyse market potential & present this properly to exporters.

Moboni Luguja

Team member, Nigerian Export Promotion Council (NEPC)

Thank you for your hard work and the new things you deliver to us every time. You have the ability to make it full of energy and the talent to get the better from everyone.

Tameem El-Dawi

Marketing Director, Food Export Council Egypt




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