Workshop website promotion and online marketing

The SMART-Fish Indonesia programme, funded by the Swiss State Secretariat for Economic Affairs (SECO) and implemented by UNIDO, recognizes the potential of Indonesia’s marine-based sectors and aims at strengthening selected value chains within the Indonesian fisheries export sector. To unlock Indonesia's potential and support the sustainable growth of the Indonesian seafood and seaweed industry, Globally Cool was invited by UNIDO to play a lead role in converting the enormous potential of Indonesia’s seafood and seaweed industry.

Next to developing a branding and promotion strategy for the different associations Globally Cool coached and trained association members in bringing their own websites to the next level as well.


pole and line and hand-line caught tuna, carrageenan, agar-agar, pangasius


2018 – 2019



Type of activity

  • Coaching
  • Consulting
  • Digital Marketing


  • Existing websites were assessed on their homepage, usability and search engine optimisation.
  • Association members received training in website strategy, search engine optimisation and in how to build and maintain WordPress websites.
  • Association members were coached and supported in updating or creating websites.


  • 27 companies received a thorough assessment of their website with initial tips on how to deal with shortcomings.
  • 30 individuals were trained in the use of WordPress and about the essentials of modern websites.
  • 12 companies launched new websites. For a few examples take a look at the websites of Indonusa Algaemas, Pr1megum and Wahyu Putra Bimasakti.