Webinar series and 1-on-1 coaching for National Metrology Institutes in the Middle East

On behalf of the Physikalisch-Technische Bundesanstalt (PTB) in Germany, we executed a series of e-learning webinars and a coaching programme for Metrology Institutes and Standard bodies in the Middle East. The central theme was ‘Towards An Effective Converting Website’.

Four institutes participated in the programme:

  • Jordan National Metrology Institute
  • Lebanon Industrial Research Institute
  • Palestine Standards Institution
  • Egypt National Institute of Standards

The 4 days e-learning programme consisted of 11 modules to strengthen the online marketing performance of the institutes. Key topics included website usability, homepage optimization, key success factors for search engine optimisation and advertisement (SEO, SEA), email marketing as a traffic driver as well as monitoring & evaluation tools and analytics.

In addition to the webinars, each participant and the Globally Cool team had a 1-on-1 coaching session to further stipulate the next steps and concrete actions.





Egypt, Jordan, Lebanon, Palestine, Worldwide

Type of activity

  • Coaching
  • Digital Marketing
  • Globally Cool Academy


  • Preparing and delivering a series of webinars in English and in Arabic as support language.
  • 1-on-1 coaching sessions with the participants.


  • Around 20 participants from 4 countries trained.
  • E-curriculum in place, tailored to the specific background of the metrology institutes.
  • Benchmark conducted into international good practices.
  • Quick wins and action plans developed with each institute.
  • Positive feedback to the e-learning and coaching programme were received from the participants as a practical solution in communicating and offering their services to the businesses.