Updated market study on fresh fruit and vegetables for the Swedish market
The Swedish market for fresh fruit and vegetables is highly reliant on imports, presenting significant opportunities for exporters in developing countries. To support these exporters, Globally Cool collaborated with Open Trade Gate Sweden (OTGS) to provide an updated analysis of this dynamic market. The project focused on equipping stakeholders with the latest market data, trends, and actionable strategies to navigate the complexities of Swedish buyer requirements and import processes.
Globally Cool undertook a comprehensive project to update and expand OTGS’ existing market study on fresh fruit and vegetables for the Swedish market. This project aimed to empower exporters from developing countries by providing a detailed analysis of market trends, buyer requirements, and supply chain dynamics. By leveraging its expertise, Globally Cool developed a practical and data-driven study offering insights into Sweden’s evolving demand for fresh produce, highlighting opportunities in e.g. organic products and counter-seasonal supplies.
In addition to the report, Globally Cool delivered a tailored webinar to share findings and practical recommendations with the target audience. This initiative not only equipped exporters with actionable strategies to meet compliance standards and buyer expectations but also fostered stronger connections between Swedish buyers and suppliers from developing regions.
Year
Country
Sweden
Type of activity
- Market Intelligence
- Webinars
Activities
- Conducted interviews with Swedish importers and distributors: Captured insights on supply chain dynamics, supplier selection criteria, and buyer preferences in the Swedish market.
- Updated market data and trends analysis: Provided in-depth statistics on imports, market shares, and consumer trends, with a focus on inflation impacts, demand seasonality, and sustainability preferences.
- Prepared a comprehensive report: Delivered an updated market study detailing legal requirements, logistics, and opportunities for exporters from developing countries.
- Facilitated a webinar: Designed and delivered an engaging online presentation to share key findings and strategies with the target audience.
Results
- Enhanced market access knowledge: Exporters gained a clearer understanding of buyer requirements and procurement processes in Sweden.
- Identified opportunities for developing countries: Highlighted trends like growing demand for organic produce and counter-seasonal supply opportunities.
- Practical guidance for compliance and export readiness: Detailed the mandatory certifications (e.g., GLOBALG.A.P.) and traceability standards required for successful market entry.
- Strengthened exporter-buyer connections: The webinar fostered direct engagement, offering exporters actionable insights to navigate the Swedish market effectively.