Unlocking EU market success for Caribbean brands at Vitafoods Barcelona

Under the European Union’s Global Gateway Regional Private Sector Development Programme III (RPSDP), the Caribbean Export Development Agency (Caribbean Export) is enhancing the export capacity of CARIFORUM businesses.

Globally Cool was contracted to support five Caribbean food and beverage exporters in preparing for and participating in the Vitafoods trade show in Barcelona, Spain. We provided tailored capacity building, strategic coaching, and market engagement activities to ensure the companies effectively leveraged this high-profile trade fair opportunity.

Activities

• Conducted export readiness and digital marketing assessments to evaluate the participating companies’ preparedness for EU market entry, resulting in individualised reports for each exporter.
• Facilitated five virtual capacity building webinars covering EU food and beverage market trends, compliance, branding, pricing, and trade show engagement strategies, hosted via the Globally Cool Academy.
• Delivered personalised Go-To-Market strategy coaching using the Export Marketing Plan Canvas, guiding companies to develop tailored short-term action plans aligned with their market goals.
• Organised in-market business engagement in Barcelona involving guided store visits and five B2B meetings with targeted Spanish buyers, providing real-time market insights and feedback.
• Prepared and guided companies for Vitafoods Europe participation through strategic coaching, buyer targeting, and pitch training, including daily briefings and debriefings during the trade show to ensure continuous performance improvement.
• Compiled a comprehensive final report with conclusions, recommendations, and next steps, alongside ongoing progress updates.