Training of Trainers to enhance the Foreign Trade Training Centre in Egypt
Egyptian professionals upgraded their knowledge and skills as part of a German IPD supported project to strengthen the Egyptian Foreign Trade & Training Centre (FFTC).
Products
Year
2019 – 2020
Country
EgyptType of activity
- Coaching
- Consulting
- Digital Marketing
- Trade Fairs and Missions
Year
2019 – 2020
Country
EgyptType of activity
- Coaching
- Consulting
- Digital Marketing
- Trade Fairs and Missions
We developed curriculum and methodologies and trained about 15 local trainers in digital marketing and effective trade fair participation. The trainers are now capable of sustainably delivering these training packages to exporters.
Activities
Curriculum development for online marketing training:- Internet & website strategy.
- Usability and homepage success factors.
- Search Engine Optimisation (SEO) and Advertisement (SEA).
- Google Analytics & performance.
- Social media marketing (b2b).
- E-mail marketing.
- Trade fair objectives
- Selecting the right exhibition
- Logistics and samples
- Attracting visitors and obtaining media attention
- Organizing for the event
- Effective stand behaviour
- Follow-up
Results
Among the deliverables are;- Curriculum development for a 2 days of interactive training on online marketing.
- Curriculum development for a 2 days of interactive training on trade fair participation.
- Training of 15 local trainers (15 local experts), now able to deliver the new courses themselves.
- Promotion plan and business plan development, including coaching and training to FTTC staff.
- Website strategy and functional design for FTTC website make-over.
- Redesigned FTTC brochure.