Curriculum development for the social media marketing training for b2b purposes:
- Social media strategies
- How to optimize LinkedIn for B2B
- How to optimize Facebook for B2B
- How to optimize Instagram for B2B
- How to optimize YouTube for B2B
- Social media management
These modules are best practices based, blended with interactive assignments and are all tailored to the Ghanaian context and business environment. The trainings were followed by a soft skill training with training skills, online games, and roleplays.