Training of trainers and curriculum development for GEPA export school
We strengthened the capabilities of a pool of digital marketing trainers of GEPA with a series of online trainings.
Products
Year
2020
Country
GhanaType of activity
- Coaching
- Digital Marketing
- Globally Cool Academy
Year
2020
Country
GhanaType of activity
- Coaching
- Digital Marketing
- Globally Cool Academy
With a series of online trainings, we strengthened the capabilities of the pool of digital marketing trainers of the Ghana Export Promotion Authority (GEPA). We developed 2 curriculums and trained 5 local trainers who are now sustainably delivering these training packages themselves to exporters under the umbrella of the newly established GEPA export school
Activities
Curriculum development for the social media marketing training for b2b purposes:- Social media strategies
- How to optimize LinkedIn for B2B
- How to optimize Facebook for B2B
- How to optimize Instagram for B2B
- How to optimize YouTube for B2B
- Social media management
Results
Among the deliverables are:- Curriculum development for a 9-hour interactive training on social media marketing for the export school
- Curriculum development for a 1,5-hour interactive training on soft skills for the export school
- 5 local trainers trained who are now able to deliver the courses themselves.
