Training of trainers and curriculum development for GEPA export school
With a series of online trainings, we strengthened the capabilities of the pool of digital marketing trainers of the Ghana Export Promotion Authority (GEPA). We developed 2 curriculums and trained 5 local trainers who are now sustainably delivering these training packages themselves to exporters under the umbrella of the newly established GEPA export school.
Year
2020
Country
GhanaType of activity
- Coaching
- Consulting
- Digital Marketing
- Globally Cool Academy
- Webinars
Activities
Curriculum development for the social media marketing training for b2b purposes:
- Social media strategies
- How to optimize LinkedIn for B2B
- How to optimize Facebook for B2B
- How to optimize Instagram for B2B
- How to optimize YouTube for B2B
- Social media management
These modules are best practices based, blended with interactive assignments and are all tailored to the Ghanaian context and business environment. The trainings were followed by a soft skill training with training skills, online games, and roleplays.
Results
Among the deliverables are:
- Curriculum development for a 9-hour interactive training on social media marketing for the export school
- Curriculum development for a 1,5-hour interactive training on soft skills for the export school
- 5 local trainers trained who are now able to deliver the courses themselves.