Train the Trainer – upgrading of market intelligence services
In collaboration with the Ministry of Trade of Indonesia (MOT) and the Centre for the Promotion of Imports (CBI), Globally Cool delivered a comprehensive "Train the Trainer" program. This initiative aimed to enhance the capacity of Indonesian co-trainers from the MoT to train Foreign Trade Representatives in primary market research. The goal was to improve the international business performance of Indonesian SMEs in the home décor sector through better market intelligence services.
Year
2024
Country
IndonesiaType of activity
- Blended learning
- Coaching
- Consulting
- Market Intelligence
- Onsite training
- Webinars
Activities
- Prepared training materials: We developed and shared content for online webinars and in-person sessions, focusing on interviews, market research, and reporting.
- Conducted ToT sessions: we organized online preparation webinars and conducted a 5-day in-person training in Jakarta, which included store visits and trade fair participation.
- Facilitated market research through practical activities: we guided participants through real-time research exercises at VIVERE, IKEA, and the IFFINA trade fair.
- Provided coaching and feedback: we supported participants with role-plays, interactive feedback, and performance evaluations to ensure mastery of skills.
Results
- Improved training capacity: 24 MoT co-trainers were trained, increasing their competence in guiding trade attaches on primary market research.
- Successful practical application: Participants applied their training through expert interviews and hands-on activities at trade fairs and store visits.
- Integration of ChatGPT: Co-trainers gained valuable skills in using AI tools like ChatGPT for market intelligence reporting.
- High participant satisfaction: The program received an outstanding Net Promoter Score (NPS), with positive feedback on its practical applicability.