Training ‘Effective Trade Fair Participation’ in the context of the Brexit Adjustment Reserve Scheme

In the context of supporting Dutch companies through the Brexit Adjustment Reserve facility, Globally Cool, commissioned by RVO, has conducted a training program to enhance the effectiveness of companies participating in trade fairs.

The training program consisted of 'blended learning,' including two one-day training sessions held on-site and three self-paced e-learning modules that could be completed prior to the on-site training.

In support of Dutch companies through the Brexit Adjustment Reserve facility, Globally Cool in collaboration with Sales and Pepper, acting on behalf of RVO, successfully executed a comprehensive training program, aimed at enhancing the effectiveness of trade fair participation. This 'blended learning' initiative included two on-site training days and three self-paced e-learning modules.

Throughout the program, various subjects were addressed, including the power of trade fairs, setting trade fair goals, strategies for pre-show traffic generation, creating a stand with stopping power, refining the company pitch, and mastering engagement with visitors and trade fair conversations (how to open and conduct the conversation, closing and follow-up techniques).

A highlight of the training was the integration of exercises and role plays, which triggered participants to simulate trade fair scenarios, implementing their freshly learned skills in a practical setting.

Activities

• Curriculum development for two on-site training days.
• Development of three self-paced e-learning modules, featuring brief yet informative video presentations filmed at the RAI (Amsterdam Convention Centre).
• Conducting two one-day training sessions held physically in Utrecht, the Netherlands.
• Development of an e-learning platform for participants to watch the self-paced e-learning modules.

Results

Among the results are:

• Curriculum for two on-site training days.
• Three self-paced e-learning modules, featuring video presentations filmed at the RAI (Amsterdam Convention Centre).
• Two one-day training sessions were held physically in Utrecht, the Netherlands.
• An e-learning platform for participants to watch the self-paced e-learning modules and complete tests.
• A total of 12 companies (14 persons) participated in the physical training.
• Post-training evaluation indicated that 82% of respondents rated the program at 8 or higher.