Supporting APEX Burkina in processed mango promotion

The CBI business case included, among others, promotion of the APEX website among buyers in Europe. The project was divided in two phases:

First phase - Assessment
Focusing on the online promotion of processed mango to European buyers, Globally Cool and APEX both assessed APEX’s buyer portal, social media platforms, and its e-newsletter. Furthermore, both parties have explored opportunities in the area of virtual B2B events and in adding value to CBI’s market information.

At the end of the first phase, we advised on next steps for CBI support, considering actual implementation of online campaigns and activities for the processed mango sector.

Second phase - Implementation
In phase two, we worked with the APEX team to improve their buyer portal, content, and LinkedIn page.

Activities

• We assessed APEX’s performance in the area of online promotion of the processed mango sector and its exporters towards European buyers.
• We guided the local web developer (Switch Maker) in optimizing the buyer portal and presentation of the mango sector.
• We optimised content (text, attractive & free images, SEO) for the processed mango page on APEX’s buyer portal, which can be used for promotion to European buyers.
• We co-created a promotional sector profile for processed mango from Burkina in offline (print, PDF), online (portal content and download) and video animation format.
• We developed an attractive infographic for the processed mango sector.
• We have guided the APEX team in setting-up an APEX LinkedIn page, including a showcase page for processed mango, and a content calendar.

Results