Strategy development for Jordanese Ministry of Agriculture
We co-created a strategy for market information services for the Jordanese Ministry of Agriculture (MoA) to ensure local Fresh Fruits & Vegetables (FFV) producers have access to relevant market information regarding domestic and international markets.
Products
Year
2019 – 2020
Country
JordanType of activity
- Strategy Development
Year
2019 – 2020
Country
JordanType of activity
- Strategy Development
The strategy development was a co-creation process with the marketing directorate of the Ministry of Agriculture and was executed in close coordination with stakeholders.
The strategy development included an assessment of:
- best practices of market intelligence in other countries.
- the market information needs of exporters (and potentially buyers).
- existing market information services and capacities in Jordan and within MoA.
Activities
To obtain the goals, we conducted the following activities:- Assessments
- Co-creation and development of a strategy for market information and action plan
- Field missions
- Distant coaching
Results
Among the results are: Content- Development of a ‘state of the art’ Market Information System, for promising markets for key products
- Development of up to date information about legal & standards of the promising markets
- Co-creation of an online directory of services in the area of quality management
- Development / co-creation of good practices, latest news
- Optimized current local market information
- Development of an online MI platform including the promotion of it
- TTT for upgrading the extension services of MoA including a small package of training and coaching
- Monitoring and evaluation
- Organizing a study tour with a concrete action plan for improvement of the online platform
- Manual ‘how to’ including organizational structure and budget.
