The goal of the studies
was to provide SMEs with a step-by-step plan that helps them deal with the effects of COVID-19 on their sector. They consisted of recommended actions to ensure company survival and deal with the immediate effects, as well as actions to prepare for successfully doing business after the corona-crisis.
13 sector experts provided input, based on their extensive experience in the field. Globally Cool then re-wrote, edited, and finalised their input to create the 13 studies for:
- Spices and Herbs
- Cocoa and Cocoa Products
- Natural Ingredients for Health Products
- Fresh Fruit and Vegetables
- Processed Fruit and Vegetables and Edible Nuts
- Fish and Seafood
- Grains, Pulses and Oilseeds
- Home Decoration and Home Textiles
- Natural Ingredients for Cosmetics
Specifically, we edited the language to make it easy to read and re-wrote the text in one writing style, in compliance with CBI’s language requirements. In addition, we applied the CBI criteria for content and layout, to prepare the studies for publication on CBI’s market research platform. We also supplied a suitable and copyright-free image for each study. During this process, we conferred with each of the sector experts to clarify any potential doubts and optimise the content. The studies were published between May and July of 2020.