Optimizing The (Digital) Tourism Marketing Strategy of Myanmar 2019-2020
Products
Year
2018 – 2020
Country
MyanmarType of activity
- Branding and Promotion
- Digital Marketing
- Strategy Development
Year
2018 – 2020
Country
MyanmarType of activity
- Branding and Promotion
- Digital Marketing
- Strategy Development
- Optimize the paid marketing campaigns online.
- Enhance website, website functionalities, and awareness creation among the private sector.
- Create more user-generated content based on personas and target markets, as well as short term planning.
- Short term marketing plan for promotional instruments, support to develop a format for planning in line with the new Master Plan after 2020, and involving relevant departments.
Activities
Globally Cool as the CBI experts are requested to deliver the following result in this first mission a practical plan for optimizing the (Digital) Marketing of the destination Myanmar with a focus on:-
- Paid marketing campaigns online.
- Enhance website, website functionalities, and awareness creation among the private sector.
- User-generated content based on personas and target markets, as well as short term planning.
- Short term marketing plan for promotional instruments.
Results
A) The formulation of a digital marketing improvement/implementation plan for destination Myanmar has been developed, focused on the following topics: 1. Digital Marketing Strategy 2. Website (including the clients group: B2B) 3. Content 4. Promotion 5. Organisation 6. Monitoring and evaluation 7. Budget / Business model 8. Action planB) Myanmar's tourism stakeholders confirmed their agreement on a digital marketing implementation plan.
C) Improvements of / additional input listed for the new website to work on in 2019, including SEO, a user-generated content strategy based on personas and target markets, as well as short term planning were developed and implemented.
D) Short-term marketing plan for promotional instruments has been developed and implemented.