Olive oil Jordan market research capacity building
The Centre for the Promotion of Imports from developing countries (CBI) launched the Olive Oil Jordan Market Research Capacity Building Project. This initiative, carried out between March and July 2024, aimed to strengthen the capacity of the Jordanian olive oil sector by developing a sustainable market research service to support exports. CBI invited Globally Cool to enhance the expertise of the National Agricultural Research Center (NARC) staff and other sector stakeholders to conduct international market research and improve the dissemination of market information, ultimately helping Jordanian olive oil producers access international markets.
Year
2024
Country
JordanType of activity
- Coaching
- Consulting
- Market Intelligence
- Onsite training
Activities
- Conducted comprehensive market research training: a group of experts from NARC and sector stakeholders were trained on topics such as identifying promising markets, trade channels, trends, competition, and legal requirements. The training included practical sessions on using ChatGPT and LinkedIn for market research.
- Developed international market research products: The team created and disseminated market research reports tailored to the needs of Jordanian olive oil producers. Feedback sessions helped refine these reports for wider distribution.
- Built a network of information sources: Participants were trained in using LinkedIn to establish connections with international market experts and develop a robust database of resources.
- Created a manual for international market research: A comprehensive guide was developed to support ongoing research efforts, covering key methodologies, tools, and best practices.
Results
- Improved international market research capabilities: experts from NARC and related organizations gained advanced skills in conducting market research for olive oil exports.
- Dissemination of actionable market intelligence: International market research products were developed and shared with the sector, providing valuable insights into target markets and export opportunities.
- Established a network of market information sources: A database of contacts and information resources was built, enabling NARC and stakeholders to continue expanding their research efforts.
- Completion of a market research manual: The project delivered a manual on international market research, equipping Jordanian researchers with the tools to conduct future studies.