National promotion website olive oil sector Jordan

The Jordanian olive oil sector is a high-quality and sustainable value chain with a compelling country brand. To boost the awareness and exports of olive oil from Jordan, CBI has initiated a project for the creation and development of a national promotion website for the olive oil sector.

Our Globally Cool experts coordinated and provided technical assistance to the creation and development of a national promotion website for the olive oil sector in Jordan. We did so in close collaboration with key stakeholders and a local web developer.

The main objective of the olive oil portal is to:

• Create awareness and interest among international buyers
• Facilitate connections between international buyers and Jordanian companies
• Facilitate connections between international buyers and relevant organisations.

Activities

For this project, we carried out the following activities:

• Organizing multiple onsite and virtual workshops to formulate objectives, functionalities and a visual design.
• Co-creating Unique Value Proposition (UVP) for the sector, as well as sector profiles, supplier profiles, stories, appealing content, infographics and visuals.
• Selecting a local web developer.
• Coaching the local web developer.

Results

We successfully launched www.jordanianoliveoil.com populated with information about the sector, suppliers, stories and much more. The commitment of all the stakeholders is the next step, as well as ownership and further promotion.