Matchmaking roadshow for Pakistani surgical instruments industry
The city of Sialkot in Pakistan has a long tradition of producing surgical, dental and veterinary instruments, and the instruments can be found in health and medical facilities all over the world. In a quest to identify new promising markets and diversify exports, we identified South Africa as a market with untapped potential.
Products
Year
2019
Country
PakistanType of activity
- Business Matching
- Trade Fairs and Missions
Year
2019
Country
PakistanType of activity
- Business Matching
- Trade Fairs and Missions
As part of a UNIDO programme, we facilitated a trade mission to South Africa for the Pakistani surgical cluster to help them export directly, i.e. without middlemen. In turn, South African buyers and users of surgical and dental instruments could benefit from lower prices, while gaining an appreciation for the expertise and technology behind both reusable and disposable Pakistani instruments.