Matchmaking: organising business meetings between Qatari companies and worldwide buyers

Globally Cool was commissioned by the International Trade Centre (ITC) in 2022 to collaborate on the "Qatar - Export Acceleration Programme II" project. It is funded by the Qatar Development Bank (QDB). Through this project, we worked with a diverse range of companies from industries such as food, metallurgy, household detergents, and outdoor lighting solutions. These companies placed their confidence in Globally Cool's specialists to provide them with the most advantageous and sustainable business connections.

Products

Year

2022 – 2023

Country

Qatar

Type of activity

  • Business Matching

Year

2022 – 2023

Country

Qatar

Type of activity

  • Business Matching

We helped Qatari companies to meet with potential buyers in several target markets, notably in Europe, Africa, Asia and the Middle East. The objective of this assignment was to facilitate and schedule between 5 and 8 meetings between a selection of 29 Qatari companies and buyers in worldwide target markets.

Activities

Among the activities are:

  • Managing a team of experts specialized in target markets for each company
  • Creating a longlist of 20+ leads per company for the target market in question
  • Gathering USPs, product characteristics and promotional materials from Qatari companies, for effective reach-out to the leads
  • Reaching out via email and phone to the longlisted companies and following up on unresponsive ones
  • Creating a shortlist of warm leads and facilitating contact between suppliers and buyers
  • Scheduling meetings by connecting Qatari companies and international buyers by email
  • Reporting to ITC by sending weekly updates

Results

As a result, we accomplished the following:

  • 1st batch of companies - 8 meetings were scheduled. Another 11 have shown interest in possibly meeting at a later stage.
  • 2nd batch of companies - 14 meetings were scheduled.
  • 3rd batch of companies - 35 meetings were scheduled.