We started analyzing the German market, answering questions like:
- What are the leading source markets for Germany?
- Who are leading prunes importers in Germany?
- Where are the prunes packed?
- What are the key requirements?
- What is the best strategy for market entry?
After this, German importers were contacted for information. At the same time, they were introduced to Serbian prunes, and a start with awareness-raising was made as well.
In March 2017, the ‘Serbian Matchmaking Event for German Importers’ took place at the Chamber of Crafts in Hamburg. Several German companies participated in the event, among them some of Europe’s largest importers. After presentations by the Serbian Embassy and the Association, the German importers participated in 15 to 20-minute matchmaking meetings with the Serbian exporters.