Matchmaking for Serbian prunes exporters in Germany
Serbia is the world’s 8th largest exporter of prunes. It produces soft, aromatic prunes that are compact and easy to handle. The producers apply the highest standards and comply with EU food legislation. They ensure food safety in all steps of the production process. Although Germany is the world’s leading importer of this dried fruit, Serbia hardly exports any prunes there.
To change this, the National Association of Serbian Prunes Producers asked Globally Cool for help.
Products
PrunesYear
2017
Country
GermanyType of activity
- Business Matching
- Market Intelligence
- Trade Fairs and Missions
Year
2017
Country
GermanyType of activity
- Business Matching
- Market Intelligence
- Trade Fairs and Missions
To match Serbian prunes producers with German importers we conducted an analysis of the German market and we introduced buyers and sellers to each other.
The research showed that the strong reputation of the competition was an obstacle to the buyers. For German importers, Serbian prunes have the clear advantage of being cheaper and faster to transport while maintaining excellent quality. However, most German importers and consumers are unfamiliar with them and more familiar with prunes from the leading origin countries. To facilitate market entry, we provided the Serbian exporters with clear tips and recommendations on how to build a strong image. In addition, we arranged a meeting with interested German importers.
Activities
We started analyzing the German market, answering questions like:- What are the leading source markets for Germany?
- Who are leading prunes importers in Germany?
- Where are the prunes packed?
- What are the key requirements?
- What is the best strategy for market entry?