Market potential survey fresh and processed fruits and vegetables from Malawi
Globally Cool contributed to a market potential study as part of the program: 'Malawi strengthening inclusive markets for agriculture' (MSIKA), which is supported by Land O'lakes International Development.
Products
Fresh, dried and / or processed mangoes, guavas, tomatoes, chillies and paprikasYear
2018
Country
EU (general), MalawiType of activity
- Consulting
- Market Intelligence
Year
2018
Country
EU (general), MalawiType of activity
- Consulting
- Market Intelligence
Part of the program included a research to identify market potential at international and regional levels for the following products:
- Mango puree/concentrate
- Dried mango
- (Organic) Fresh mango
- Guava puree/concentrate
- Dried tomato
- (Organic) Fresh tomato
- (Sun) Dried chillies
- Mashed chillies in brine
- Fresh chillies
- Sliced jalapeño
- Paprika
- What are the most attractive markets?
- Where are the opportunities?
- What are the most appropriate market entry and distribution channels?
- What are the market characteristics, buyer requirements and trends?
- What competition is there?
- What willingness is there from actors to buy Malawian produce?
Activities
- Identifying the three largest markets in Europe for all the products through trade flow analyses.
- Identifying suitable buyers and experts knowledgable of the sector.
- Interviewing experts and buyers to discuss market trends, market access requirements, competition and opportunities for Malawi for all the different products.
Results
- A quantitative trend analysis of European trade flows of the respective products.
- A qualitative analysis of the perception of international buyers on the Malawian value chains.
- A qualitative analysis of market trends, standards, access requirements, competition and opportunities.
