Identification of new markets for Peruvian alpaca home textiles in Europe

Globally Cool has supported PromPeru in identifying potential markets and buyers in the European market for Peruvian alpaca home textile products.

Products

Alpaca home textiles, alpaca blankets

Year

2018

Country

EU (general), France, Peru, United Kingdom

Type of activity

  • Consulting
  • Market Intelligence

Year

2018

Country

EU (general), France, Peru, United Kingdom

Type of activity

  • Consulting
  • Market Intelligence
The purpose of this study was to increase exports of Peruvian alpaca home textiles to the European market. The project was focused on Peruvian alpaca blankets, as this is Peru's main alpaca export product. It was done through a blend of desk research and field research including identification of warm leads in key markets such as the UK.

Activities

  • Analysis of the market potential in the EU for Peruvian alpaca home textiles, based on trade flow analysis and competitor research.
  • Collection and analysis of quantitative and qualitative information through primary and secondary sources in the European region.
  • Conducted in-depth telephone interviews with selected potential buyers in the UK for the Peruvian offer of home textiles, mostly specialized importers and retailers.

Results

  • Prioritisation of three EU markets with the highest export potential for Peru.
  • Identification of 10 potential buyers for the top three EU markets (UK, France and Germany).
  • Detailed company profiles of buyers in the key market (UK).
  • Report with the main results and recommendations.