Future-proofing the AACCSA training institute

Considering the global pandemic, the training institute of Addis Ababa Chamber of Commerce & Sectoral Associations (AACCSA) needed to shift from live, physical trainings to an e-learning platform. Our consultants assisted them in setting up an e-learning platform and creating the educational program of the first three courses.

Together with AACCSA, we chose to create a non-live video learning environment, including three digital marketing courses:

• Optimizing your website for international success
• How to get a high ranking on Google
• Optimizing social marketing for business

Every course consists of chapters with an introduction video, a quiz, and an assignment. After completing all chapters, the student takes a final test and receives a certificate. All three courses combined give participants a great start in boosting their digital marketing.

Activities

• Project management, including weekly meetings with the AACCSA team to discuss project progress, course subjects, and planning.
• Developing an outline for three digital marketing courses, including many authentic examples from businesses all over the world.
• Coaching the AACCSA team into setting up an e-learning platform, including assignments, tests, and certificates.
• Coaching the AACCSA team on video production, such as scripting, editing, creating visuals, and video recording.
• Co-creating AACCSA’s e-learning strategy to future-proof the training institute, including focus on subjects, human resources, planning and budgeting.