Fresh Fruit and Vegetables EU Market Intelligence 2025
CBI’s EU market studies are targeted to (prospective) exporters from emerging markets and provide insights into the European market for a range of sectors. Among the main constraints for SMEs from developing countries seeking to export to Europe is a lack of good quality market information. CBI aims to remove this constraint with its Market Intelligence.
Globally Cool has been CBI's long-standing partner for market intelligence for years in a row. This particular market study covers the European Fresh Fruit and Vegetables sector.
Year
2023 – 2025
Country
EU (general)Type of activity
- Market Intelligence
Activities
- Conducting qualitative research, e.g. personal interviews with importers, EU associations and other stakeholders.
- Conducting desk research using information from sector associations, trade reports and magazines.
- Monitoring social media, e-newsletters, blogs by experts and more.
- Analysing additional indicators and statistical sources.
- Attending specific industry events (online and offline).
- Organising a Focus Group on Transportation Modes for African FFV to Europe at Fruitlogistica in Berlin (January 2025).
Results
You can find the following documents on CBI's website for the fresh fruit and vegetables sector:
- Market Statistics and Outlook
- Trends and Opportunities
- Several product factsheets, among which are mandarins, onions, ginger, pumpkins, melon, garlic, and green beans.
- Tips to Go Green
- Tips to Organise Exports
- Tips to Go Digital


