Fresh Fruit and Vegetables EU Market Intelligence 2023

CBI’s EU market studies target (prospective) exporters from emerging markets and provide insights into the European market for various sectors. A lack of good quality market information is among the main constraints for SMEs from developing countries seeking to export to Europe. CBI aims to remove this constraint with its Market Intelligence by providing exporters with up-to-date information and concrete tips.

Globally Cool has been CBI's long-standing partner for market intelligence for more than 15 years. This particular market study covers the 2023 edition of the European Fresh Fruit and Vegetables sector.



2023 – 2027


EU (general)

Type of activity

  • Market Intelligence


  • Conducting qualitative research, e.g. personal interviews with importers, EU associations and other stakeholders.
  • Visiting trade shows and industry events, including Fruit Logistica and Fruit Attraction.
  • Conducting desk research using information from sector associations, trade reports and magazines.
  • Monitoring social media, e-newsletters, blogs by experts and more.
  • Analysing additional indicators and statistical sources.
  • Attending specific industry events (online and offline)


You can find the following documents on CBI's website for the 2023 fresh fruit and vegetables sector:

  • Market Statistics and Outlook
  • Trends and Opportunities
  • Several product factsheets, among which the one on mandarins.
  • Tips to go green