Forum ‘Building a sustainable presence in export markets’ for Jordanian diplomats

In 2019, we conducted a three-day forum in The Hague in which 14 Jordanian diplomats took part. The forum aimed at introducing Jordanian commercial attachés in the EU to enhance national exports.

The most important goal was to optimise the roles and tasks of CAs/diplomats in coherent JCI export coaching services.

Other objectives were:

  • Increasing the international business performance of Jordanian SMEs by improving the services of Jordanian diplomats.
  • Co-creating advice on how to improve the mandate of the ‘Diplomats for Exporters’ network.
  • Sharing good practices of the services of diplomats/commercial attachés.






Type of activity

  • Business Matching
  • Capacity Building
  • Coaching


We have developed the curriculum for this workshop on:

  • Market information services, trade partners information & check/matchmaking, leads & opportunities.
  • Support in trade missions & support in trade fair organisation, support in campaigns and events/promoting the sectors and the Jordanian exporters
  • Networking/building relationships with influencers, buyers and press.


Among the deliverables are:

  • Curriculum development for a three-day interactive training on online marketing.
  • Training of 14 Jordanian diplomats, now able to pass on the knowledge and skills themselves.