Forum ‘Building a sustainable presence in export markets’ for Jordanese diplomats
In 2019, we conducted a three-day forum in The Hague in which 14 Jordanian diplomats took part. The forum aimed at introducing Jordanian commercial attachés in the EU to enhance national exports.
Products
Year
2019
Country
JordanType of activity
- Business Matching
- Capacity Building
- Coaching
Year
2019
Country
JordanType of activity
- Business Matching
- Capacity Building
- Coaching
The most important goal was to optimise the roles and tasks of CAs/diplomats in coherent JCI export coaching services.
Other objectives were:
- Increasing the international business performance of Jordanian SMEs by improving the services of the Jordanian diplomats.
- Co-creating advice on how to improve the mandate of the ‘Diplomats for Exporters’ network.
- Sharing good practices of the services of diplomats/commercial attachés.
Activities
We have developed the curriculum for this workshop on:- Market information services, trade partners information & check/matchmaking, leads & opportunities.
- Support in trade missions & support in trade fair organisation, support in campaigns and events/promoting the sectors and the Jordanian exporters
- Networking/building relationships with influencers, buyers and press.
Results
Among the deliverables are:- Curriculum development for a three-day interactive training on online marketing.
- Training of 14 Jordanese diplomats, now able to pass on the knowledge and skills themselves.
