Export Marketing Workshop for Egypt Engineering Council

The Egypt Exports through Product Innovation (EEPI) is focussing on the development of innovation capacities of Egyptian engineering companies. We hosted a marketing workshop “In business you either compete or capitulate!” for the companies that are part of the EEPI.

EEPI is a 2-years project with a focus on the development of innovation capacities of Egyptian engineering companies with the aim of becoming more competitive in export markets. This particular workshop was aimed at practical guidance to companies in the development of a tailor-made individual export plan.

Activities

Among the activities are:

• Preparing and tailoring the workshop materials to the engineering sector in Egypt.
• Delivering the workshop in Cairo. The workshop was a blend of theory, background, and an interactive business case that was used to work out the theory through group assignments.
• 1 on 1 coaching.