Empowering ADEX to deliver high-quality advisory services to Peruvian exporters

To strengthen Peru’s export ecosystem, Globally Cool, in collaboration with Cowater International and with funding from Global Affairs Canada (GAC), partnered with the Association of Exporters (ADEX) to enhance its advisory services for Peruvian exporters.

Through targeted training, hands-on coaching, and sustainable capacity-building initiatives, this project equipped ADEX staff with the skills and tools to provide high-quality, data-driven export guidance. By integrating gender inclusivity and sustainability, the initiative ensured a forward-thinking and impactful transformation of ADEX’s services.

Activities

• Conducting an in-depth needs assessment: Through surveys, interviews, and benchmarking, we identified critical skill gaps and operational challenges within ADEX’s Central Export Management (CEM) team.
• Designing and delivering tailored training workshops: Three dynamic workshops covered key topics such as market intelligence, trade fair participation, export strategy, sustainability, and gender-sensitive services, ensuring a well-rounded skill set for ADEX staff.
• Developing training materials: Created train-the-trainer modules and operational templates to facilitate long-term capacity building and knowledge transfer.
• Providing coaching and mentoring: Delivered 12 interactive sessions where participants applied their learnings in real-time, including crafting market intelligence briefs and developing operational plans.