CBI market intelligence on Home Decoration & Home Textiles

Our extensive portfolio on exporting HDHT products to Europe supports suppliers from developing countries who would like to enter the European market. It provides them with up-to-date information, concrete tips and good examples.

In 2022, we delivered 3 sector modules. Our trends module discusses key trends in HDHT, such as the increasing interest in wellness and sustainability. The market statistics module contains data on the European demand for HD and HT products. The buyer requirements module offers a comprehensive list of legal and non-legal requirements. In addition, our sector-wide intelligence included 3 special studies on digitalisation, alternative distribution channels, and terms & conditions.

We also created new factsheets on 4 specific HDHT product groups and updated a further 6. These studies cover product-specific trends, trade statistics and buyer requirements, as well as an analysis of the competitive landscape and market channels & segments. They also include extensive product descriptions and price information.

To accompany our studies, we wrote 2 news items on some of the hottest topics in the sector. We also created a presentation to share some of our findings with our target group.

Activities

• Analysis of trade statistics on:
  • imports into Europe (including from developing countries specifically)
  • imports into leading European countries (including from developing countries specifically)
  • leading suppliers to Europe
  • exports from Europe
  • production in Europe
  • consumption in Europe
• Analysis of additional indicators and sources
• Interviews with sector experts
• Webinar attendance
• Desk research using information from sector associations, HDHT trade reports and magazines, social media, etc.

Results

Sector-wide intelligence on:

• trends
• market statistics & outlook
• buyer requirements
• digitalisation
• alternative distribution channels
• terms & conditions

Product factsheets on:

• basketry (update)
• blankets & throws
• candle holders
• candles (update)
• carpets of natural materials
• ceramic dinnerware (update)
• cushion covers (update)
• occasional furniture (update)
• ready-made curtains
• soap (update)

News items:

• How do rising prices affect the HDHT market?
• Supply chains in HDHT are changing

Presentation:

• Webinar – Sustainability