CBI market intelligence on tourism – 2018
Globally Cool regularly performs market research for the Centre for the Promotion of Imports (CBI). Our extensive portfolio on attracting European tourists supports suppliers (from developing countries) who would like to enter the European market. It provides them with up-to-date information and concrete tips.
Products
adventure tourism, community-based tourism, culinary tourism, cultural tourism, cycling tourism, inner wellness tourism, luxury tourism, nature & eco tourism, religious tourism, rural tourism, surf tourism, trekking tourism, light medical tourism, senior travel, solo tourismYear
2018
Country
Developing countries, EU (general)Type of activity
- Consulting
- Market Intelligence
Year
2018
Country
Developing countries, EU (general)Type of activity
- Consulting
- Market Intelligence
1) In 2018, we delivered sector modules and analysed:
- Trends – key trends like the increasing interest in authentic, personalised and sustainable travel.
- Buyer requirements – a comprehensive list of legal and non-legal requirements.
- Tourism statistics – the demand from Europe and its individual countries, as well as the performance of developing country destinations.
- Competition – the competitive landscape, including opportunities, barriers and power dynamics, as well as potential rivals and substitutes.
- Market channels and segments – the key channels and segments that offer opportunities.
Activities
Analysis of outbound tourism statistics from the World Tourism Organisation (UNWTO):- outbound trips from Europe (in total and per member state).
- trips to developing countries (in total, per member state and per capita).
- leading suppliers within developing countries.
- developments over the last five years.
- Analysis of outbound tourism expenditure per European country.
- Analysis of additional indicators and sources to determine opportunities per tourism segment and traveller group.
- Interviews with sector experts.
- Focus group with various stakeholders.
- Trade fair visits.
- Desk research using information from sector associations, travel trade reports and magazines, webinars, social media, etc.
Results
- Sector-wide intelligence on:
- trends.
- buyer requirements.
- tourism statistics.
- competition.
- market channels & segments.
- supplier codes of conduct.
- the Package Travel Directive.
- tourism from Europe to recovering destinations.
- Factsheets on the specific tourism segments of:
- adventure tourism.
- community-based tourism.
- culinary tourism.
- cultural tourism.
- cycling tourism.
- inner wellness tourism.
- luxury tourism.
- nature & eco-tourism.
- religious tourism.
- rural tourism.
- surf tourism.
- trekking tourism.
- Analysis of key traveller groups:
- light medical tourism.
- senior travel.
- solo tourism.
- How-to’s on:
- managing risks in tourism.
- determining the unique value proposition.
- achieving online success.
- starting a travel blog.