1) In 2018, we delivered sector modules and analysed:
- Trends – key trends like the increasing interest in authentic, personalised and sustainable travel.
- Buyer requirements – a comprehensive list of legal and non-legal requirements.
- Tourism statistics – the demand from Europe and its individual countries, as well as the performance of developing country destinations.
- Competition – the competitive landscape, including opportunities, barriers and power dynamics, as well as potential rivals and substitutes.
- Market channels and segments – the key channels and segments that offer opportunities.
In addition, our study on supplier codes of conduct illustrates how European tourism buyers list their requirements in contracts.
2) A key new study we put together in 2018 is our analysis of the new European Package Travel Directive
. This legislation came into force in July 2018, to ensure European travellers’ rights when booking package holidays. In this study, we explore how the new Directive affects non-European tourism suppliers.
3) Our research on specific tourism segments also covers trends, buyer requirements, tourism statistics, competition, market channels and segments. In addition, it includes an extensive product description and price information.
In 2018, we upgraded our factsheets on 12 popular tourism segments. We also upgraded our study about tourism from Europe to recovering destinations.
4) In addition to popular tourism segments, we analysed 3 key traveller groups: light medical tourists, senior travellers and solo travellers.
5) To support tourism suppliers in dealing with common issues in the industry, we updated 4 of our How-to's with tips for online marketing and risk management.