BSO capacity building APEX Burkina Faso

Commissioned by CBI, this project sought to strengthen the digital outreach and market intelligence capacity of APEX Burkina Faso, with a focus on the processed mango and moringa sectors. Building on earlier training efforts from 2020 to 2022, the initiative aimed to consolidate and expand APEX’s capabilities.

Globally Cool was brought in to deliver targeted capacity building, digital marketing training, and strategic support to enhance APEX’s ability to engage EU buyers and leverage CBI’s market intelligence tools. In parallel, the project also supported the development of digital market connection systems, further advancing the sector's export potential. Next to that, we have also worked on setting up a collaboration with Conseil National des Exportations (CNE) from Côte d'Ivoire.

Activities

2023–2024

• Strengthened digital visibility via LinkedIn: Enhanced APEX Burkina Faso’s LinkedIn page with optimised content and scheduling to promote mango and moringa products to EU buyers.
• Introduced and implemented AI-driven tools: Trained APEX and partners in using ChatGPT for summarising CBI studies and developing content for exporters.
• Developed and launched a CBI MI affiliate on the APEX website: Created a portal providing summarised, actionable CBI market studies tailored for Burkinabe exporters.
• Updated sector profiles and training content: Refreshed mango sector fiches with new data and infographics, and developed a revised training format.
• Conducted coaching and virtual training sessions: Delivered targeted support to APEX and CNE/Côte d'Ivoire on digital promotion, market intelligence, and content creation.

2025

• Built capacity in market intelligence analysis: Delivered workshops on MI concepts, primary and secondary research techniques, and methodology documentation.
• Developed inquiry response system: Supported APEX in designing a structured enquiry tracking and response mechanism to handle MI requests more effectively.
• Trained APEX staff on ITC Trade Map and CBI studies: Provided advanced training on identifying import/export markets, competition, and trend forecasting for moringa oil using CBI tools and ITC data.
• Created a standardised MI template and research guide: Enabled consistent reporting and analysis across the organisation through structured formats and hands-on application.