Boosting digital marketing Indonesian natural ingredients exporters
Due to the pandemic, Indonesian natural ingredients exporters must optimise their digital marketing and sales channels to keep up and increase visibility towards international buyers. In doing so, they face the following challenges:
- Lack of knowledge and skills in e.g., usability, content and social media marketing, SEO, advertising.
- Little exposure to international good practices.
- Underestimation of the importance of the website as a focal marketing platform for conversion, with social media as awareness raisers and traffic drivers.
- Unfavourable conditions for local web services and IT support and lack of skills to effectively instruct in-house or external web developers.
Products
Seaweed, essential oils, plant extractsYear
2021
Country
IndonesiaType of activity
- Coaching
- Digital Marketing
Year
2021
Country
IndonesiaType of activity
- Coaching
- Digital Marketing
Globally Cool developed a methodology to assess the performance of the websites and social media channels of the 29 participants. The assessment consists of two pillars:
- Assessment by our team, resulting in a report with recommendations and quick wins.
- Self-assessment of website and digital marketing performance as part of the training.
- From marketing strategy to website strategy, homepage success factors, UVPs
- Website goals, product pages, about us
- Website usability
- SEO: keywords and content
- SEO: keywords and metatags
- SEO: other success factors
- Social media: LinkedIn and company pages
- Social media: Facebook and Instagram
- Social media: YouTube and social media management
- Towards a digital marketing strategy
Activities
- Development of assessment tool.
- Assessment websites and social media.
- Drafted a job description for a digital marketing manager.
- Conducted 10 webinars on digital marketing.
- Set-up of self-assessment with 1 on 1 coaching, intertwined with the webinars.
- Coaching on developing a digital marketing strategy.
- Coaching on implementation and quick wins.
- Coordination locally and with CBI.
Results
- Digital marketing assessment tool for reviewing websites and social media in place.
- 29 assessments of digital marketing performance, including quick wins and recommendations, plus 29 self-assessments and improvement plans, co-created by the participants and our team.
- 29 companies have improved knowledge and skills of online marketing channels, have implemented quick wins and have piloted various channels with customers.
- 29 companies have a digital marketing strategy.
- Improved websites, digital marketing and/or social media performance of 29 companies.
- The participants have an empowered attitude towards online marketing opportunities.
- Good practices in digital marketing were identified and shared for the three Indonesian sectors at hand.