B2B matchmaking of Armenian companies at Anuga trade fair
Several companies offering honey, fruits, vegetables, herbal teas, jams and preparations from Armenia were looking for information about European buyer requirements and certifications and how products need to be packaged. They also wanted to meet with potential European importers. That’s why we visited the Anuga fair in October 2019, Cologne, Germany together.
Products
Year
2019
Country
EU (general)Type of activity
- Business Matching
- Trade Fairs and Missions
Year
2019
Country
EU (general)Type of activity
- Business Matching
- Trade Fairs and Missions
The main aim of the project was to organize an effective trade fair participation of a range of Armenian potential exporters of natural ingredients and processed foods during the Anuga fair.
Globally Cool’s main task was to identify relevant leads for each individual company in advance, during the event to monitor the planning of meetings with these companies and facilitating the discussions. It also included the preparation of a promotion leaflet about the participants as well as coaching the Armenian exhibitors during the days of participation, in particular in the area of the meetings management, stand behaviour, etc.