Accelerating Moldovan fresh-fruit exports

As part of Sweden’s National Board of Trade development cooperation, Open Trade Gate Sweden (OTGS) commissioned Globally Cool and ICI Business to strengthen the export readiness of eight Moldovan fresh-fruit companies by delivering a blended digital marketing and market-entry programme.

The assignment combined sector-specific webinars and workshops with tailored one-to-one coaching, followed by an on-site mission to Helsingborg, where participants engaged directly with six leading Swedish buyers and retailers, including ICA, Dagab, Everfresh, GGB, ATA Trading and Ewerman.

Globally Cool also designed and implemented a blended programme of webinars, tailored coaching sessions, and hands-on guidance to equip participants with practical tools for digital transformation.

Activities

• Conducting a kick-off workshop on the Swedish fresh-produce market: Introduced sector dynamics, buyer expectations and compliance requirements.
• Facilitating an online negotiation and pitching workshop: improved sales-conversation techniques and question-asking skills.
• Hosting a mission-preparation workshop: prepared companies for buyer meetings with interview scripts, pitching frameworks and non-verbal communication tips.
• Coordinating buyer listing, prospecting and outreach via email, phone and LinkedIn for six target buyers in Sweden.
• Preparing mission logistics, including stakeholder coordination, meeting confirmations, mission kick-off, and retail-shop identification.
• Leading a mission to Helsingborg: Orchestrated visits to key buyers and retail sites, culminating in detailed debrief and feedback sessions.
• Delivering a digital marketing webinar: equipped participants with tools for SEO, social media strategy and AI-powered content creation.
• Providing hands-on personal guidance on social media and marketing: offered one-to-one support to implement best practices in website development, LinkedIn optimisation, content calendars, and Google My Business.