Long Tail keywords – Improve your SEO!

June 10, 2016

SEO TIP number one: Find your Search Terms!

So you want to rank higher in Google and attract the right visitors to your website? Great, let’s talk about Long tail keywords!

What are Long Tail Keywords

Well, it’s common that people use search engines for different reasons such as searching for information, help or guidance. They translate their ‘’need’’ into words (or keywords in Search Engine Optimisation terms). You probably also used the Google search to find more information about a topic. For example, to find and buy new clothes online. Instead of typing one keyword in Google like ”clothes”, people nowadays quite often use longer and extensive keywords. In this case, phrases like ”Italian men pants large size”.

Common mistake regarding Search Terms

Imagine you need a handyman for fixing your broken washing machine. You can use Google to find a local handyman to solve this problem. If you would type in Google search: ‘’Handyman” you’ll get numerous search results. These results however are not specific enough for your ‘’need’’. For Google, it’s quite hard to understand your ‘’need’’ or intentions in this case. Are you searching for a handyman as in someone that can clean and fix stuff or do you want information about the profession itself? In this case, Google basically displays everything there’s to tell about handyman as in profession, history, payments, services etc.

In this example, you’re searching for a real handyman to fix the washing machine. So you start scrolling trough all the search results. Finally, after minutes reading and scrolling, you find a handyman company. You’ll click on the provided link and get on the homepage of the company’s website. Then, when you feel satisfied with the services they offer, you want to make an appointment. At the contact page you read that the company is located in Europe while you live in the United States…that’s unfortunate!

In this particular case, there is no practical logic that you ship a handyman from Europe to the United States to fix your machine… So you’ll close the company’s website and start scrolling again for another handyman…

The important lesson from the example above is that not every search result is relevant to your need! Search engines describe long tail keywords in this case that the searcher should search for: Cheap and experienced handyman in Montgomery, Alabama. The provided search results from this search term will be quite more detailed and specific. It’s almost guaranteed that these search results will get you handymen in Montgomery, Alabama.

Screen Shot SEO example

With this practical example, you should understand that Long Tail keywords could provide people with highly relevant search results.

How to insert this knowledge in Search Engine Optimisation (SEO) terms

As a business owner, you want visitors to turn into profitable customers… right? To illustrate this, we use another example. Imagine you own a bakery in Germany. The bakery (company) website is there to inform your local customers about new products and discounts deals. It’s not practical nor useful when people find your website while they live in Asia. Why?…because they’re absolutely not relevant to you (with exception of B2B companies of course!) But do you really think someone from Asia would buy an air ticket to Germany to visit your bakery?

Sure, it’s great people find your company website in the Google search results, but not in terms of (highly) relevant visitors. Highly relevant visitors would be visitors that live near your bakery store and found your site trough the use of the right keywords, agree?

Be your own customer

Understand what your customer wants (needs) and what search terms they use to find you. When you know this, you’ll be able to optimise your website on these specific keywords. You don’t want your website to be focused on random keywords like: bakery, fine bread or cakes and pastries… You’ll need specific and relevant keywords to let YOUR right customer find you!
So what could be a good, specific and Long Tail search term in this case? Well, for example:

‘’The most delicious bread and pastries from Germany’s best and highly rated Kamps Backstube bakery in Frankfurt.’’

Focussing on only this one long tail keyword will pull your store away from the general competition. Apply and insert the keywords in content, images, URLS and more. If done correctly, people and search engines now know that these keywords are what make you unique! (This will also be covered in a later post called ”Killer Content”).

Long Tail Keywords could be effective if:

// You make sure that potential customers find you with the right intentions.

// You establish your website for the long tail keywords, focus on what potential customers would search for and provide them with that ‘’need’’.

// You highlight the important and most distinguish things about your (core) business.

// You should apply and insert your chosen long tail keywords in your website content and meta tags!

// You understand that 100 relevant website visitors is way better than 1500 with the wrong relevancy!

How to be Long Tail SEO proof in 2016?

We are not going to lie, SEO optimisation is a longtime investment. It requires like a lot of things quite some time, energy and money. With the latest annual methods and techniques, SEO is getting more complicated and less accessible for everyone. SEO should be monitored and constantly optimised before your competitors find ways to gain a higher market share than you.

Hiring a SEO specialist could cost you thousands or more while the outcome is insure. People claiming to be a specialist, asking a large sum of money but eventually fail to establish a strong SEO performance. Search positions could be lost or even worse, you could lose potential income!

Globally Cool can help you!

We from Globally Cool have more than 12 years of SEO theoretical and practical knowledge and optimised about a dozen websites regarding their SEO. With our attractive and affordable SEO services, we can help you gain the most out of your SEO and your invested money. With the right adjustments on your business’s website, your investment will earn itself back in highly relevant potential customers on your website.

In our next blog post we’ll going to discuss mobile friendly websites! In the meantime, leave us a comment about your experiences with SEO or which SEO tip you would like to be explained in this series. And if you should have any questions, don’t hesitate to contact us!

By:
Herre Visser

Experience SEO benefits to the fullest!

Let a professional do the job for you while you keep focusing on what you’re good at, running your business! Contact our SEO consultant Mathijs for advice at: mathijs@globallycool.nl

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