Long haul tourism studies

May 1, 2014

Scope

This year we will continue conducting long haul tourism studies for CBI which have the objective to give tourism providers in developing countries insights into the European long haul tourism market and provide them with actionable intelligence through means of considerations for actions.

Output

Besides general modules that discuss trade statistics, trends, trade channels and competition in the EU long haul tourism market in general, we will also zoom in on promising product-market combinations, called Product Factsheets, such as:

  • Adventure tourism from France, Scandinavia and the UK
  • Trekking tourism from Europe to Asia
  • Cycling tourism from the Netherlands
  • Diving tourism from Germany
  • Community-based Tourism from Germany, the Netherlands and the UK
  • Nature tourism from Scandinavia to Latin America
  • Wildlife tourism to Africa
  • Inner wellness tourism from Europe to Asia
  • Explorative tourism by families with children from Europe
  • European tour operators and their need for sustainable suppliers in developing countries
  • European tourism to conflict areas
  • MICE tourism from Europe
  • Cruise tourism from Europe

Each of the Product Factsheets will provide intelligence regarding product specifications, buyer requirements, trade and macro-economic statistics, trends, market channels, price, competition and useful sources for further research.

Methodology

Primary and secondary research are a powerful synergy. We therefore always combine desk research and primary research. For primary research we use several tools, for example:

  • In-depth interviews with tourism experts from our wide international tourism network
  • A focus group session with tourism stakeholders
  • Trade fair visits, such as ITB in Germany, WTM in the UK and the Vakantiebeurs in the Netherlands
  • Social media such as starting and monitoring discussions in tourism related Linked-In groups
By:
Herre Visser

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