Killer content is the King

August 26, 2016

Write Killer Content!

Today we’re going to discuss the importance of ‘’killer content”. You might wonder, what is killer content? The term basically means that your content suits several SEO methods perfectly, but is also enjoyable for people to read.

In the past weeks, we also talked about other SEO subjects that could influence your Search Engine ranking pretty well. For instance, we talked about the importance of mobile friendly websites and how long-term keyword strategies could convert visitors into paying customers. If you’re quite new to Search Engine Optimisation or haven’t read our previous blogs, we advise you to do so first.

Okay, back to this week’s topic: Killer Content!

Search Engines love new content

First of all, new posts and articles are a great way to improve your search ranking. Google and other search engines take great admiration for websites that add new content on a regular basis. To effectively suit this rather ranking factor, some website owners started writing about their business, experiences products or projects… The phase: ”blogging” had been born!

Blogging includes adding new (business) related content on your website every once in a while. For starters around two to three posts a month is a good guideline, more is even better. These articles/posts could be about recent (business) news, fun facts, proud (accomplished) projects or anything else. Just make sure you stick to your website subject and don’t start writing about stuff that isn’t related to your business nor website. When you do so, you could confuse search engines as they fail to see the similarities between non-relevant posts and your core business. In conclusion, posting to many not similar or business-relevant posts could harm your search rank position.

Furthermore, keep in mind that an increasing number of companies start blogging! Therefore it almost becomes mandatory for you to also add new content on your website to stay competitive with your competition!

Old SEO versus New SEO

In the past, marketers focused on how they could rank their business high on the search engines without too much effort. In addition to rank high in the search engines, marketers consciously over exaggerated SEO techniques.

Search engines noticed many websites abused SEO techniques while they didn’t provide the visitor with relevant nor high-quality content. Search Engines therefore changed the way content is being rated. As a result, search engines nowadays put more admiration in high relevant and well-written quality content rather only rating the applied SEO techniques.

The image below stipulates the old SEO versus the new SEO perfectly. In addition to serving the visitor better, marketers are forced to answer the question(s) users have instead on focussing how to rank high for a specific query.

seoold-vs-seonew

 

Website killer content tips

The first ‘’how to write killer content’’ tip is to not exaggerate SEO techniques in your content or your website in general. Google announced that web owners who excessive and abusively apply SEO techniques, could in fact receive rank penalties. In short terms, be polite and use SEO techniques the way Search Engines wants you do use them and write for your visitors!

Tip number two covers how you should structure your (new) content. How do you write the so-called killer content without breaking search engines rules? We found a great example to answer that question just right! We present to you: The Perfectly Optimised Page.

Image that displays how to write content for your online visitors to improve search ranking.

The Perfectly written SEO Page

Okay, let’s run through the image from top to bottom.

First of all, please check the top of the image and read the page URL. In this case, the page URL is called http://marysbakery.com/chocolate-donuts. Google and other search engines read like ‘’humans’’. If we can guess where to page is about, search engines can do it too. Because Google can understand where this page is about (most likely about chocolate donuts), he’s able to index this page quicker and better.

A page called ‘’ http://marysbakery.com/20160513-pagetype-2’’ doesn’t tell humans nor search engines what the page is about. We therefore suggest to always include the important keyword(s) in the page URL! Also, always use scores ”-” to separate words in your URL. For instance: http://mywebsite.com/my-first-blog-post.

Next, take a look at the page title. From the page title, ”Chocolate donuts | Mary’s Bakery” we could tell this page is about chocolates that are somehow related to a bakery that’s called ”Mary’s Bakery”. Please follow this example and always place your most important keywords inside the page title!

In the meta description you find a little summary about the page. Always include your (most) important keywords in this section! Write the meta description in a way that both inform and attract online visitors to your website. Furthermore, the meta description should never extend more than 155 characters (spaces included) as Google doesn’t display the 156th and more used characters.

The page title tag, that is displayed above the meta description in the search results, shouldn’t extend more than 55 characters. Quite often the page title tag is the same as the actual page title. Regarding search ranking optimization, we always advise to include your business within the page title tag. For example: Online marketing services – GloballyCool or How to be SEO proof in 2016 | GloballyCool BV.

meta-description-globallycool

Within the article content itself

The keyword ‘’chocolate donuts’’ also reappears in the H1 (header 1) of the article. Use headers to create paragraphs and to structure content into a clear and user-friendly overview. There’re about 5 headers for you to use, Header 1,2,3,4 and Header 5. Play with these different headers as they vary in size and don’t forget to always include your (most) important keywords in Header 1!

Another great, yet often forgotten, SEO method is related to the images used in the post. Please check the image on the left in the chocolate article. Notice that this image is given the filename: chocolate-donuts.jpg.
You also see that the actual title of the image is called: Photo of Donuts. So make sure you do the same thing. Include your relevant keywords in both the filename and title of every image you insert into the post. An important note is to not use the same title or filename more than once (duplicate keywords are however allowed). Give your images a unique title and filename.

The Alt attribute is called: Chocolate Donuts. The alt attribute is displayed when an image doesn’t load on a site. Rather displaying an empty box where the image should appear, the website will now display the alt attribute. Therefore the alt attribute should explain and define what is/or should be displayed on the image.

Another note regarding alt attributes is that the alt attribute helps search engines to determine what’s on the image. As search engines can’t visualise items or images, they use the alt attribute to read what’s on the image. In order to assist search engines, you should explain in great detail what’s there to see on the image.

In conclusion, before you publish new content, pay attention to the following items and keyword entries:

  • Page title
  • Meta description
  • Headers (H1 ” ” ” H5)
  • Image filename
  • Image title
  • Image alt attribute (alt text)
  • Page URL (search engine friendly)

Finally, you should re-check any used keywords and in addition, take-out any spelling mistakes. Google appreciates well-written articles as they benefit and pleases the reader.

Divide your Keywords!

When we analyse the article content, we notice that the keywords are spilled and spread within the complete article. Within the article, the keyword ”chocolate donut’s” is separated into parts but also used as a complete keyword phrase. Note that the important keyword phrase: ‘‘chocolate donut’’ is located in the first paragraph, in the middle and on the end. Stick to this way of writing and don’t forget to mention parts of the full keyword on a regular basis.

Don’t think too hard regarding blogging

You might wonder, where should I write about? How do I answer the questions my visitors have? In order to answer a question you need to know the question right?

Imagine you trade international goods, for example fruits… What kind of question(s) could your online visitor or customer possibly have? Could they have questions about exchange rates, import and export rules, import certifications, transport safety measures, national taxes, shipment possibilities and so on?

So here you already have seven blog topics to write about! You satisfy Google and other search engines with high quality and related content but also answer questions for your (potential) customers. A third advantage is that you answer valid and interesting questions that will improve your credibility and create confidence! Blogging and writing articles therefore is a WIN-WIN-WIN construction!

Some inspiration to start blogging

Some really good killer content methods are: How to’s, checklists, what to do’s, and manuals… Why? Because these methods are written for your visitors… they help visitors to solve a problem. They are therefore automatically valuable for people to read and that’s why search engines love them! Combine the above content methods with the SEO techniques and your search engine’s rank might just get a lift-off!

Examples of blog articles:

  • 10 Tips how to import international goods
  • The checklist to successfully start international trading
  • Learn what to do to improve your business opportunities
  • The international trade manual for starters

Need some help? Ask us!

Do you experience trouble with your current webmaster or do you lack the time to focus on online marketing? As an online marketing company, we understand the trouble you experience and will be glad to help! Use our contact methods below to get in touch with us. Or get in touch by leaving us a comment!

Globally Cool, online marketing at it’s best!

Providing one on one advice combined with a problem-solving mind, our SEO and internet specialists are ready to guide your trough the world of Search Engine Optimisation. With our Globally Cool’s solutions, you can assume that you can continue doing just that what you’re good at, running your business!

By:
Herre Visser

Online marketing solutions

For more information regarding content optimisation please contact our SEO consultant Mathijs de Jong: mathijs@globallycool.nl

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