In today's connected world, keeping up with global trends is important for any business looking to expand its presence in international markets. As a global marketing expert at Globally Cool, it is essential to understand the dynamics of trade tensions, emerging...
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Revolutionising SEO: the impact of generative AI search on your strategy
The AI revolution is here, and it's shaking things up in the world of Search Engine Optimisation (SEO) like never before. We're talking about a game-changing transformation that's set to turn your SEO world upside down and inside out. So, what's all the buzz about?...
Introducing new team member : Armaan Romel Singh
Ready for the adventure ahead! Third-year international business student at NHL Stenden University. My academic journey has been guided by a strong passion for exploring the intricate world of marketing & sales, operations management, and finance. I am thrilled to...
4 tips for a more engaging and effective newsletter
Most organisations use newsletters to stay top of mind among their network of clients, prospects, and other stakeholders. Ideally, a mailing also brings traffic and contributes to purchasing decisions. However, done poorly it can become counter-effective. The more...
Peruvian alpaca industry: empowering economic growth
When it comes to luxurious fibres, few can match the softness, quality, and sustainability that alpaca wool brings to the table. From its remarkable durability and insulation properties to its exclusive rarity, alpaca wool is. In partnership with PROMPERÚ, Globally...
Accessibility and SEO: making your website inclusive and search friendly
In the ever-evolving digital landscape, the significance of website accessibility and search engine optimisation (SEO) cannot be overstated. Both accessibility and SEO play important roles in establishing a strong online presence and fostering a positive user...
Boosting sales and expanding horizons: how e-commerce can revolutionise SMEs
E-commerce is like a toolbox filled with treasures for SMEs. It's the ultimate leveller, allowing small businesses to stand shoulder-to-shoulder with giants in the market. Traditional brick-and-mortar limitations no longer define the horizons for SMEs. Let's take a...
Philippines impact: advancing quality standards with positive influence
We are thrilled to share the outstanding journey of collaboration and impact that Globally Cool has embarked upon alongside the Philippine Department of Trade and Industry (DTI) and the United Nations Industrial Development Organization (UNIDO). Our joint endeavour,...
Sustainability and CSR: businesses making a positive impact
In today's global landscape, businesses face increasing pressure to adopt sustainable practices and contribute positively to the environment and society. Corporate Social Responsibility (CSR) has become a pivotal aspect of modern business strategies, as companies...
Building a sustainable e-commerce ecosystem in Armenia
We've got some exciting news to share with you: Globally Cool is part of a new e-commerce development project in Armenia. The project is commissioned by the Netherlands Embassy in Armenia and RVO, in cooperation with the Ministries of High-tech Industry and Economy....